Science and Sales: Case Studies in Looking Smart Research is one of the most important things you can do as a copywriter/online salesman. It’s also one of the most time consuming, and so everything you can do to make the process easier, quicker and more effective should be considered. The last point is key…
There’s a big problem with niche sites. The main goal of a niche site is to get people to make a sale. That means that you want people to land on your site, click the “Buy now” link to whatever product you’re selling, and then buy the product on the next page. In most cases,…
Earlier on in the week, I wrote the third part in a series about building a freelance empire. Essentially, the article started with some advice for people who go for high end freelance clients – and said to bear in mind that if you’re hunting unicorns, some days you’re going to go hungry. In other…
How To Write A Three Email Sequence To Increase Conversions I saw this post on Reddit today, and I figured I’d give you all a quick insight into how I plan a project. Here it is: Now, let’s assume that someone came to me and said, “Hey… this is my situation. Can you write me…
Let’s say you’re a freelance copywriter. (I know… original as hell.) You’re trying to move up in the ranks from freelance monkey to actually being paid well, or you’re trying to move from content mill to being an actual copywriter. Maybe you’re even a copywriter who wants to move onto bigger, greener pastures. Let’s say…
How To Sell Your Freelance Copywriting Copywriting is the skill of convincing someone to buy something. It’s a pretty awesome skill to have, as skills go. As a superpower, it’s infinitely more useful than being able to breathe underwater or something. It’s also relatively easy to acquire. You read the books, put in the hours…
How To Get Reviews For Your Self-Published Book This is another article for a mini-series on self-publishing misconceptions. However, it’s also standalone. In this article I’ll tell you the simple way to get reviews for your self-published book, both on Amazon and away from it. Firstly, let’s review why we’re here. Should Self-Published Books Have…
What Is The Best Fiction Writing Book For Beginners? Yesterday I answered a question by Claude. In his email, the question was two-fold. Firstly, what’s the best book for fiction writing? And secondly, what is the best fiction writing exercise? Naturally, I’ve answered these on the blog in the completely wrong order, but in today’s…
Someone over on Reddit asked the following question: Now, as copywriters, we have to appeal to various markets and obviously the best way to do that is to make it look as though we know what we’re talking about. The second best way to look like you know what you’re talking about is to know…
How To Create A Webinar I’ve written a few webinars recently. To some of you, the idea that a webinar is written by a sneaky salesman might come as a shock. To the dedicated readers of this site though, it’ll come as little surprise. In this article, I’ll talk you through what a webinar is…