(Note: This article was originally published to JamieMcSloy.co.uk on May 21st, 2019. I’m going through an old backup of the site, which has hundreds of posts that aren’t currently uploaded. As I’m working hard on updating the site – and releasing The Vault, letting these old posts be the daily posts for a while. We’re…
(Note: This article was originally published to JamieMcSloy.co.uk on February 25, 2020. I’m going through an old backup of the site, which has hundreds of posts that aren’t currently uploaded. As I’m working hard on updating the site – and releasing The Vault, letting these old posts be the daily posts for a while.) Day…
Algorithms Are The Hall Monitors We’re Sneaking Past I’m still a bit sick and headachey, and that in turn has thrown me off my schedule. Most of the day, I’ve been working on paper, (and the Scribe, which is still a fantastic invention.) That said, I managed to read some material on the Twitter algorithm…
5 Thoughts For Writers On Feedback, Editing & Writing Speed Regular readers will know that I’m a proponent of writing a lot, writing fast and structuring my writing business as a 21st Century version of a pulp writer and publisher. Today, I received feedback on yesterday’s post, and it’s caused me to step back and…
After yesterday’s momentarily lapse in confidence and resulting self-flagellation, I decided that it’s not acceptable to post the silly little “placeholder” posts just to say I’ve written something for the blog. Of course, that’s not true; my blog, I can say whatever I want, etc. However… The whole idea of blogging again was to solve…
Copywriting For Charities Let’s talk about some weird thing that pops up every so often in copywriting circles. How do you approach copywriting for charities? Before I get into the meat of this topic, let’s get one thing straight: You use the exact same principles for copywriting for charities as you do when you do…
Let’s talk about content generation. Now, it’s strange to me, but a common complaint amongst bloggers and other content marketers is, “Does anyone else think “I don’t know what to write?” I’ve never had that problem. I love writing and I’ll write about just about anything. Even as my online business stuff moves towards other…
Short-Form Sales And Product Descriptions It’s been a while since I wrote a technical how-to guide for writers that really hits at the nuts-and-bolts of copywriting for the internet. Seeing as I’ve been fielding a few questions about e-commerce recently, let’s revisit the topic of product descriptions. I wrote about how to write product descriptions…
Why You Need To Understand The Funnel, Even If You’re Writing A Sales Page If you’re a freelance copywriter who has made the switch from content-based stuff to direct response marketing stuff, then you might be under the impression that you don’t need to know about your client’s blog, emails and other funnel items. After…
How to Deal With Clients Who Don’t Respect Your Time I have received a few questions over the years about high maintenance clients. This article is a summary of my thoughts on the subject. I’ve got a four-step plan to deal with high-maintenance clients which will solve all of your problems in this area. Before…