I recently talked with friend of the blog and freelance copywriter Dennis Demori. He’d messaged me about this article on leapfrogging your freelance competitors and had some great questions which I hadn’t thought of. I figured I’d answer some of those questions in a general sense for other freelance guys and copywriters. Let me summarise…
High Maintenance Clients In this article, I’m going to show you my approach to dealing with the clients every freelancer faces but dreads facing: the client who wants constant attention and time spent on them. The micro-manager and pedant. Like I’ve said, most of us have experienced this, and if you’re going to freelance for…
What’s The Best Way To Get Started In Digital Marketing? Digital marketing is one of those massive and unhelpful buzz terms that seems to get slapped on everything; social media marketing, SEO, writing blog posts and being a YouTube star. To get started in digital marketing is thus an overwhelming deluge of bad information, guru…
How Long Does It Take To Learn Enough To Write Copy In A New Industry? If you’re a new copywriter, then you’ll read lots of advice about “niching down” and becoming an expert in a particular area of copywriting. This is good advice, but there are issues with it. Namely, you don’t know what you’re…
Let’s talk about this random video I saw today: This guy is a musician and complaining about how tough his life is. Now, I’m not one to kick a guy while he is down… Except for the shitty cutting of this video. If you have epilepsy, maybe look away… In fact, I’ll summarise because I’m…
Here’s a secret about long-form landing pages: They’re not really that long on the scale of things. Sure, occasionally you’ll be tasked with selling a product that’s so complicated it’ll require ten thousand words to explain it. Sometimes, you’ll have to write a video sales letter that goes on for an hour. But for the…
A few weeks back, somebody asked me, “Jamie… I’m writing my sales letter but the product I’m writing about is more expensive than its competitors even though it probably shouldn’t be.” Now, I’ve written about premium products before. Check out here and here. I’m happy to say that the price is one of the least…
I’ve been working on funnels recently. If you are working online, you’re in business or whatever – even if you work in a human factory in Silicon Valley, you’ll have heard the irritatingly hipster term “talent stack” or “skill stack” or whatever variation of it people use where you live. Your “talent stack” (and I…
Politicians, by and large, say absolutely nothing. They give long speeches, and rely solely on the fact that reporters want the quotes, combined with their powers of rhetoric to spin out a tale that doesn’t really give the listener anything they didn’t already know. I find this really annoying, but as with nearly every experience,…
A lot of talk goes into selecting a niche and trying to avoid highly competitive niches. That makes sense, because unless you have a huge budget, then competing with companies that do have a huge budget is going to be an uphill struggle at best and totally futile at worst. So, when you’re starting out,…