How To Get Started With Small-Scale Email Marketing Email marketing is fantastic. Your return on investment can be huge with email marketing. That’s because of two things; minimal investment (email marketing is cheap) and big returns… if you do it right. A lot of people tend to make email marketing very complicated. It can be;…
There are a lot of questions about “how to get clients” as a copywriter, freelancer and small businessperson of all types. Here’s a harsh truth: nobody is going to reveal the exact system they use, and even if they do, the chances of it working for you also are slim. The reason for this is…
Yesterday I wrote about flipping the script so far as what the average freelancer does to try and get clients. I meant to talk about flipping the script and making clients feel like they need you more than you want to get paid, but the words got away from me. That’s what this article is…
The Key Thing To Bear In Mind For Your Swipe File A swipe file is a collection of great ads and copy that you can draw inspiration from. It’s a great idea to have a swipe file, but it can all go horribly wrong if you get just one element of your swipe file or…
Copywriting; Segmenting Audience By Place In Funnel Sometimes I think about this blog, my brain and related subjects. I’ll come to the conclusion that the entirety of my life seems to revolve around making simple things complicated just so I can make them simple again. My journey into copywriting has definitely been like this. Is…
Should You Give Away Ebooks Or Charge For Them? I saw another Reddit thread: Look at this poor confused guy. He’s obviously been reading the average internet marketing blog which is all about freebies, lead magnets, and how somehow you tie it all up together in a way they never mention, and this somehow leads…
How to Write An Email Campaign Using Simple Concepts Whether you’re working as a mercenary copywriter for hire or building your own business, you should be creating an email list full of dedicated subscribers that are eagerly anticipating the next email you send. They should look forward to your next email like a kid looks…
The other day, I was reading through an “ask me anything” discussion. For those of you that don’t know what that is, it’s basically in the title. Someone, allegedly an expert, will take on a round of questions relating to their expertise from all-comers. Naturally, this ask-me-anything discussion was filled with stupid questions and questions…
Reader Question: What’s A Good Copywriting Template For a 500 Word Article? On Twitter the other day, a reader – Dennis Demori – asked whether or not I had a sample template for a simple five hundred word article. I’m a big fan of writing templates. They make writing quicker, easier and they break all…
How You Can Benefit From The Automation Apocalypse Way back in time, I wrote about seeing gaps in the market. Today, I spent a couple of hours reading about some (possibly) bleak news: Adidas are planning to bring their manufacturing plants from Asia back to Germany. It sounds great unless you’re from Asia, except for…