(Note: This article was originally published to JamieMcSloy.co.uk on March 8th, 2020. I’m going through an old backup of the site, which has hundreds of posts that aren’t currently uploaded. As I’m working hard on updating the site – and releasing The Vault, letting these old posts be the daily posts for a while.) Polarisation…
(Note: This article was originally published to JamieMcSloy.co.uk on September 20, 2019. I’m going through an old backup of the site, which has hundreds of posts that aren’t currently uploaded. As I’m working hard on updating the site – and releasing The Vault, letting these old posts be the daily posts for a while.) Don’t…
A Lesson In My Mistakes I’ve always maintained that if you get the offer right, then everything else can be not-so-perfect. The problem with this is that sometimes you have all the skills and will in the world, but the offer is a mess. It’s either too simple, not effective enough or it’s too complicated….
Don’t Put Your Failures In An Email List However, I’ve received several emails from people whose lists I’ve subscribed to recently. These guys; “Twitter doesn’t work anymore…” “I’m being censored on [X] platform” “My email list subscribers are dropping!” “Conversion rates are low… gonna clean up this email list!” And I feel it should go…
Who Are Your Audience And What Do They Want? I gave the game away with the subtitle, but here’s the story to go with it. I have various projects on the go. As I’m prone to overthinking, overplanning and over-reliance on developing systems, these projects tend to get more complicated in scope as time goes…
A friend of mine, who shall remain unnamed, works in sales for a tech company. Today, he asked the group chat to give his company some five-star ratings on Google, Trustpilot or something. My reaction to this information: Hold Up Here’s the thing that small hustlers and big-time companies mess up all the time….
The Real Power of A Postscript I use the postscript differently to most copywriters. Naturally, my way is better. Because let’s be honest, most copywriters you know – and if you are one, maybe read this, cringe and then forgive yourself – use the P.S. section to sell things. You’ve all read emails like this:…
Perfect Copy Let’s talk about perfect copy. It’s easy to think that you can perfect your copy. Especially when you work with the higher end clients and it’s all about beating a control or getting that conversion rate from 2% to 2.5% because that’ll generate a ton of money. And recently I worked with someone…
Ben Settle’s Secret For Writing Bullets I’ve been reading a lot of Ben Settle’s copy recently. Now, I’ll be completely honest: whenever I delve into handcopying and analysing ads, I don’t really get the copywriter at first. Ben Settle is a good example of this. In short, he writes differently to how I do. People…
My Prediction: PAIN Let’s talk about the dark side of copywriting in this article. I’m going to because nobody else does… and to be honest, nobody actually really talks about copywriting like I do anyway. So let’s talk about the dark side of copywriting. And I’m not talking about, “Oh my god you’re totally evil…