Don’t Stray From The Direct Marketing Path Direct response marketing is the way and the path. Amen. But I’ve been straying from the path, and let me tell you, when you stray from the path, you lose sight of what’s important and you end up in a place called ComplicatedVille. It’s not a good place….
Market Research Makes Everything Easier… Here’s How To Do It I watched some videos on market research the other day. As you can imagine, there are some good ones and some bad ones. But on the whole, I’ll say this: my market research processes are a million miles ahead of what anyone is sharing online….
Copywriting Transferrable Skills Alright, stop the presses. I was about to write about something else today, but check this guy on Reddit’s copywriting section out: He’s wondering whether or not copywriting has transferrable skills. In other words, what skills does copywriting give you that allow you to transition out of copywriting as a career if…
Let’s get experimental. I once read a book on fiction writing. In that book was a genius way of padding out short stories getting into the head of your reader and giving them a more immersive experience. That technique basically involved repeating the same thing three times: The protagonist imagines an outcome The outcome happens…
I was talking to a few other business folk earlier today about direct marketing. Someone asked if anyone does direct mail. The craziest thing about my history with direct mail is that I did a direct mail marketing campaign before I even knew what direct mailing was. When I first got out of University, I…
The Problem With Power Words Let’s talk about an insidious trend that grips the copywriting world ever so often. That trend is called “power words.” Sometimes it’s called other stuff and can be focused on the phrases rather than the words themselves. But every so often you see “guru secret sentences that guarantee you can…
The Harsh Truth About 80/20 Learning Copywriting Let’s rant a little, and tie it into learning copywriting. A couple of times, I’ve had people come to me with this sort of question. The other day, somebody sent me a message on a forum I visit. Their question was about copywriting. “How do you hack copywriting?”…
Copywriting For Charities Let’s talk about some weird thing that pops up every so often in copywriting circles. How do you approach copywriting for charities? Before I get into the meat of this topic, let’s get one thing straight: You use the exact same principles for copywriting for charities as you do when you do…
Direct Response Copywriting In The Internet Age Have you read great books like The Boron Letters because somebody told you that those books were the key to learning direct response copywriting? When you finished them, did you think, “That’s great and I get it, but who uses actual envelopes anymore? How does this work on…
How Much Should A Beginner Charge For Emails? On Reddit, a newbie direct response copywriter has a client who wants three direct response emails. He’s never charged anyone for anything before and wants to know what he should charge and how he should charge: Let’s quickly discuss this and then move on to some wider…