Or, How Not To Create A Webinar The other day, I watched a webinar about cryptocurrency. It was titled “Cryptocurrency Beginner to Advanced Masterclass” or something similar. It was also horrible. As a copywriter, you get the whole “you’re just evil salesmen doing that horrid sales stuff to trick people into buying!” For the most…
The Different Stages Of Market Saturation Sometimes, I write a title for these blog posts and I just know that I’ll get about ten views on the article ever… even when the content is great. This is going to be one of those times. So important side note before we start: take time writing your…
Copywriting Key Performance Indicators Too many marketers talk in very vague terms. This might have made sense back in the days where advertising was based mostly around televisions and calculations had to be done with pencil and paper… but today, everything is done with computers and you can track every single detail and percentage point…
Do You Want Free Stuff? Today I was wasting time browsing the internet for opportunities, when I came across this gem of an uproar. A girl, who is a social media influencer (or vlogger) asked a hotel for free accommodation in exchange for promoting said hotel on Instagram and YouTube. Here’s what she wrote: …
How To Make Money From Bitcoin in 2018 Side note: I was beaten to the press with this article idea. Check out Rob’s article The Future Of Copywriting for a similar take. EDIT: Since I’ve been writing this, my agents in the field (i.e. people on Twitter) have informed me that Bitcoin has lost 1/3…
Compendium of Giving Let’s talk about Kindle Unlimited. I don’t think it’s all that great for authors. But all those years ago, when I wrote that post saying you should never go in Kindle Unlimited… I was wrong. Since I wrote that, I’ve found out about people who make a lot more money than I…
How To Pitch Services To People Who Are CLEARLY Spending Money But Still Have Rubbish Stuff It’s 2018, and you want to live the freelance dream. You’re probably pretty good at something and possibly even good enough that people want to pay you for it. Bear in mind that people pay for junk from China,…
How Many Emails In A Marketing Sequence? A couple of weeks back someone made the excellent choice of asking me a variation on the following question: “How many emails should I have in a marketing campaign? I’m working with an ecommerce store with only a few yet quite expensive products.” That’s a good question, despite…
The Yes Ladder And Your Marketing Let’s talk about social media. We’ll also talk about what is called the “Yes Ladder.” What Is The Yes Ladder? In marketing and sales in particular, there is something called a yes ladder. I imagine everyone is familiar with the term, but for those of you who aren’t, the…
This Simple New Copywriting Exercise Will Make You So Much Better At Marketing, It’s Unbelievable Do you want a copywriting exercise that’s so powerful, it’ll make every single copywriting project you do in the future: Easier More effective More fun Less “hard sell” Morally easier Faster … and a whole host of other benefits? If…