Do The Old Direct Mail Copywriting Techniques Work Anymore? I’ve seen more than a few people who start to learn copywriting and wonder if it all still works. After all, the best examples are from decades ago and the world is very different now. So they ask themselves, “Does copywriting still work?” This is a…
A Quick Guide To Financial Copywriting Financial copywriting is a lucrative copywriting niche. Some of the biggest direct marketing companies are based around financial newsletters. They have millions of subscribers and make tens of millions a year. There are also countless other opportunities and they pop up all the time. It’s an evergreen market and…
Where To Put Testimonials (Reader Question) Yesterday on Twitter, a reader asked about the structure and flow of copy. The specific example he asked about was where to put testimonials without interrupting the flow the copy. This is a good question, and it’s not something that’s talked about anywhere that I’ve seen. I’ve never really…
Unconscious Competence and Copywriting I’m not a master copywriter by any means. Nor am I even a top earner. There are guys that command six figures plus equity in companies before they’ll agree to write anything. I mean, if you’re offering me that sort of deal, I’ll take it, but it’s not my regular…
Writing careers suffer from the same problem as all the others; to get a job writing, you need experience. But you can’t get experience without a job. It’s a catch-22 situation, and it stops a lot of people before they’ve even started. In this article, you’re going to be given some great ideas to kick…
I saw another Reddit thread the other day where somebody was asking about the most difficult copywriting. They wanted to know whether there was any copywriting that was harder than all the other copywriting. Seeing as I couldn’t think of anything else to write about today, (and I also still can’t type because of injured…
Ramit Sethi’s Copywriting Secrets EXPOSED About an hour ago, Dennis Demori posted a link to a sales letter by Ramit Sethi, and then brought it to my attention. You can read the sales letter here, but I enjoyed reading it and thought I’d break it down on the blog. Why? Two reasons: It’s a…
Copying Versus Copywriting It’s common for new copywriters to feel that they aren’t so much writing as they are copying. I saw a guy on Reddit the other day who fit this description. I think that he was working for a copywriting agency but I’m not sure. Anyway, this guy was going about his business…
“That Won’t Work On Me” It’s amazing how people think that persuasion and sales don’t work on them. There are a ton of reasons that people will go for – I’ve heard so many I’ve long since lost track of all of them. And back when I was young at the copywriting game, I used…
How To Be A Successful Copywriter In 2018 So you want to be a copywriter? It’s as good a New Year’s Resolution as any. I’ve written what feels like hundreds of posts on this topic. Check out the archive for as many copywriting posts as you can handle. In this article, I’ll give you the…