Genre Fiction = Demographic Interest Want to know a secret that’s common knowledge among sales writers, copywriters and other silver-tongued snakes, but falls on deaf ears when it comes to the traditional writer? Do you want to understand how to construct a novel that’s perfect for your audience using a single, simple idea? By those…
How To Find Pain Points For Copywriting Research If you want a quick head start when it comes to listing the benefits of your product, you’ll want to look into the pain points that your customers are having. Don’t just think about what people are drawn to. Think about what they’re running from. In your…
Let’s Talk About Benefits And The Major Problem Copywriters Have In a lot of copy, you’ll see an obvious error. I call that error the “fake benefit.” You’ll see it in a lot of creative copy, where the copywriters are adept at creating slogans but less good at copy that sells in a direct-response fashion….
Anatomy Of A Bad Idea I was idly browsing the internet (bad habit, trying to fix) and I saw this guy on Reddit looking for fiction writers for his new anthology: I won’t talk about this guy in particular in this article, but bearing in mind that he’s got a “new magazine” and asking…
8 “About Us” Page Problems You Need To Avoid If you browse reddit’s copywriting section, you’ll find one question that predominates above all others: “Can you check out my copywriting page?” I don’t really recommend checking out the copywriting section of reddit very often, but hey, occasionally you can’t think of a topic to write…
Writing A Sales Letter? What Comes First? The order in which you write your sales letter isn’t the same as the structure of your sales letter. Just understanding the above will lift a weight off your shoulders and increase your copywriting speed and quality if you’re doing it wrong. Here’s the order I’ve – far…
The following is an article on how to write quickly, effectively and professionally. If you follow the advice in this article, then you’ll be able to do this consistently over long periods of time. Somebody on Reddit posted about doing a 10,000 word challenge. That’s 10,000 words in September. 10,000 words per month is a…
If you’re not reading tabloid articles about things in your niche, then you’re missing out. Check out this article: http://www.dailymail.co.uk/femail/article-4754914/Where-good-men-gone.html You can tell immediately from the fact that a) it’s a tabloid paper and b) the language, that we’re not getting a dossier on anything remotely interesting here. That said though, someone linked it on…
How to come up with content for your niche websites. One of the big questions that people ask me about blogging and niche websites is, “how do you keep thinking of content for your sites?” Here is something that you might want to use to pad out your niche sites. Writing a blog or a…
Never Hear Back From Potential Clients? 3 Quick Ways To Get Over It Anyone who has freelanced for more than five minutes has waited on emails that never come, clients that turn into ghosts when it’s time to get down to business and days where they’ve emailed many people and not received a single reply….