How To Build A High Converting Lead Magnet That Increases Opt-Ins AND Sales In today’s article, I’m going to show you how to put together a lead magnet – or a set of lead magnets – that make perfect sense, will increase your signups, open-rates and sales. I’ll also drop some arbitrary disjointed anecdotes in…
What Is The Best Fiction Writing Exercise? A reader sent me an email a few weeks back asking what the best exercise for writing fiction was. “What if you could only recommend one writing exercise? (I’m guessing copying by hand, but maybe you found something more worthwhile).” It’s a good question, and I’ll preface the…
Conclusion to the 30 Day Copywriting Challenge As regular readers will know, I decided to undertake Gary Halbert’s 30 Day Copywriting Challenge in January. (2017 for all the people who are reading this in the distant future.) In this article, I’ll talk about whether I succeeded, whether I think success is possible, what I learned…
SEO Copywriter? 5 Things SEO Copywriters Need To Know Have you considered making money by writing SEO copy? Maybe you’ve read glitzy, glamorous accounts of sitting on a beach and making lots of “freelance income” from SEO copywriting on Upwork for a couple of hours a week. Or just maybe you’re an SEO copywriter who…
How To Plan And Create A Portfolio Website I was recently given the task of planning and creating a portfolio website for someone. Now, portfolio sites are incredibly important. A few years back, the idea of having active social media accounts and building an online portfolio would have been something I avoided like the plague….
Think In Lines Do you ever get overwhelmed when faced with a copywriting project? I certainly do. This is another post on how to break down a project and get yourself out of a rut. This time, we’re going to talk about a technique I call “thinking in lines.” If you’re thinking, “Woah, that sounds…
Yesterday I wrote about freelance work and non-disclosure agreements and other nonsense. I thought I should clarify something I neglected to mention. Jamie… If You Don’t Want To Use Other People’s Material, Why Do You Sell Usage Rights? Prospective clients often ask me about rights to the work. Namely, I’m a proponent of selling…
Alright guys I’ll be honest with you… I have a splitting headache and so today’s article isn’t going to be an all-time sensation. A few people have told me that they have trouble keeping up with all the articles I write, which makes sense because there are a ton of them and I lose track…
What To Tell An Entrepreneur Who Doesn’t Want To Do Sales Or Marketing I read this question on Reddit yesterday: This is an interesting question because a lot of would-be entrepreneurs have this problem. Sales and marketing is daunting, and a lot of us tend towards the introverted end of the spectrum where the idea…
An Easy Way To Get Copywriting Clients In A New Niche I’m trying to break into a new copywriting niche. I haven’t ever written anything like the companies I’m targeting look for before, and so naturally I’m not just jumping in and saying, “I can do it!” You can do that and I have done…