I was reading a Gary Halbert letter which said that to learn about writing headlines, you should check out Jay Abraham’s “2001 headlines.” I looked it up, and couldn’t find it. There are a “2001 Greatest Headlines” and a “Greatest Headlines by Jay Abraham” but they aren’t the same thing. Obviously, we all want resources…
In addition to everything else, I’ve been playing around with learning how to make better headlines over the past couple of days. Too many copywriters think that handwriting is the only thing they need to do, and if they do that, they’ll be brilliant. Well, they probably will. But copying out ads by hand has…
Tuesday 25th April started off fantastically for me. A few weeks back, I’d sent out an email to a potential client. They’re apparently looking for new writers, pay better and offer better work terms than I was used to. Well, on the morning of Tuesday 25th April, I got an email back from said potential…
Unconscious Competence and Copywriting I’m not a master copywriter by any means. Nor am I even a top earner. There are guys that command six figures plus equity in companies before they’ll agree to write anything. I mean, if you’re offering me that sort of deal, I’ll take it, but it’s not my regular…
Future Notebook Here’s a little life-hack (I know. I’m shuddering too,) that has raised my productivity by a reasonable amount. It gets rid of procrastination. It allows you to plan for the future without it getting in the way of what you need to do right now. What Do I Do? Buy a simple £2…
Writing careers suffer from the same problem as all the others; to get a job writing, you need experience. But you can’t get experience without a job. It’s a catch-22 situation, and it stops a lot of people before they’ve even started. In this article, you’re going to be given some great ideas to kick…
We’ve covered why you need photography, how to get started and how to go about taking photos. Now we’re going to get to the part that writers are waiting for – what we’re going to use different media for anyway. This article contains a lot of different avenues for you to consider, whether you’re a…
How To Make Money From An Authority Site This is the fourth article in my “building authority sites” series. In this article, we’re going to talk about what most people will be reading for; making money with an authority site. I’ll run through some of the ways you can make money with authority websites, as…
Some Simple Tips For Voice Dictation Regular readers will be aware that I have recently been suffering through interest my hands which have made typing not so great. At the suggestion of some friends of the blog, I decided to try out text-to-speech software for the first time in ages. Now the last time around…
There’s More To It Than AIDA AIDA – Attention, Interest, Desire, Action – is probably the benchmark for how to structure a sales letter. I’ve talked about it before at length, everyone else has talked about it and it’s not a bad starting point for building the first draft of a sales letter. But there’s…