How To Steal Someone’s Competitive Advantage Plenty of people are put off starting a business because they see that a particular market is filled with big players that have huge competitive advantages. In some cases, this is probably a good thing. You probably aren’t going to corner the automated vehicle market before Google or…
Worldbuilding The Easy Way One of the things that trips new writers up is worldbuilding. You might watch Game of Thrones and think, “I want to be a writer!” but the minute you sit down to pen a story, thinking back to the fantasy epic, you get cold feet. After all, within stories like that,…
Reader Q: What To Do With Your Skills? It’s funny. I hit publish on yesterday’s article and thought, “I need to do something new. I’m repeating the same material too much.” I woke up this morning to a comment from reader Anon1 who thought the article was very helpful. It just goes to show…
How To Write Good Fiction Book Blurbs People talk endlessly about fiction book blurbs. That’s for good reason: A blurb is a sales page, and if you read my site, you’ll know that sales pages are the golden goose made real. A good sales page can make or break any product. Fiction book blurbs are…
Where To Put Testimonials (Reader Question) Yesterday on Twitter, a reader asked about the structure and flow of copy. The specific example he asked about was where to put testimonials without interrupting the flow the copy. This is a good question, and it’s not something that’s talked about anywhere that I’ve seen. I’ve never really…
My Current Approach To Fiction Research I’ve settled into the habit of writing about fiction on a Friday, and I’ll continue that today. This article is about getting you (or, me) from knowing nothing about a genre, or even fiction writing in general, to the point where you feasibly might know how to write books…
How You Can Build a Niche Website In One Day I’ve been building and writing for niche sites for a while now. I’m doing a niche site challenge – the goal, to create 28 niche sites in a year and earn a huge amount of money. I won’t clog up this article with more of…
Niche Site Sales Letters: Other Things You’ll Add This is going to be a relatively quick post. Yesterday I wrote an update for the niche site challenge, and I was struggling for things to write. Naturally, the minute I hit “Publish” and went on with other stuff, a thought for a post came to me….
Selling On Multiple Levels The biggest mistake salespeople make is selling people “with a compromise.” By selling with a compromise, I mean they’ll unknowingly self-sabotage. Maybe they don’t believe in the product, but it’s mostly a case of not believing in their own ability to sell the product. They don’t want to say, “This product…
Headlines Part Three: SEO SEO, or search engine optimisation, is another factor that I haven’t mentioned when taking crafting headlines into account. If you’re not interested in SEO, then this topic might not appeal. (Although, it’s an easy thing to get a handle of, so you should probably read anyway.) What is SEO? Search Engine…