Why You Might Think Twice About Going Into Affiliate Marketing Affiliate marketing is a business model that a lot of people find when they search for ways to make money online. Because of its high visibility, many people mistakenly assume that it is the only form of online business. Add to that the sexy allure…
Alternatives To Affiliate Marketing As A Business Model Yesterday I posted about the downsides of affiliate marketing as a business model. Reader Leo left a good comment: I mean, it seems contradictory that the guy with hundreds of articles on affiliate marketing-related subjects is telling you to think twice about affiliate marketing. Am I contradicting…
3 Weird Funnel/Sales Mistakes You don’t want to make these weird funnel mistakes. Yesterday, I took the day off. So when I logged back in this morning, I had a ton of emails trying to sell me stuff. Such is life when you sign up for mailing lists just to see what’s going on. Anyway,…
Copywriting For Charities Let’s talk about some weird thing that pops up every so often in copywriting circles. How do you approach copywriting for charities? Before I get into the meat of this topic, let’s get one thing straight: You use the exact same principles for copywriting for charities as you do when you do…
Direct Response Copywriting In The Internet Age Have you read great books like The Boron Letters because somebody told you that those books were the key to learning direct response copywriting? When you finished them, did you think, “That’s great and I get it, but who uses actual envelopes anymore? How does this work on…
A Big Problem With Online Marketing Advice There’s a big problem with a lot of online marketing advice. With online marketing, you can take each element of your sales funnel and offer, and optimise it. This is where the problem comes in. The most common example of this that I see in copywriting circles is…
Most Of The Work Is In Targeting And Research Let’s talk about success in business and where it begins. Yesterday, I talked about a big mistake people make with online marketing. In an ideal world, you should target correctly and then your funnel should be used exclusively to whittle down potential customers until you get…
SEO For E-Commerce Let’s talk about E-Commerce for the first time in a while. Let’s also talk about SEO. Most of your E-Commerce stuff won’t involve SEO. Everyone’s doing the whole dropshipping thing and that involves spending money on traffic outright. (If you want to learn more about this and getting started with dropshipping and…
How Much Should A Beginner Charge For Emails? On Reddit, a newbie direct response copywriter has a client who wants three direct response emails. He’s never charged anyone for anything before and wants to know what he should charge and how he should charge: Let’s quickly discuss this and then move on to some wider…
Why You Shouldn’t Mind Unsubscribers Despite inevitable protestations to the contrary, if you provide high quality information that’s exclusive and original, you won’t get many unsubscribers. Despite people being swamped with content, there’s a lack of good content and you can provide content that nobody else can if you put your mind to it. Keep…