How To Build Your Own Content Marketing Blueprint Today I was working on a scheme that’d simplify my content marketing. I recommend you do the same, and instead of telling you what to do, I’m going to tell you how to do it. Over the course of several years, there are things that pop up…
Or, How Not To Create A Webinar The other day, I watched a webinar about cryptocurrency. It was titled “Cryptocurrency Beginner to Advanced Masterclass” or something similar. It was also horrible. As a copywriter, you get the whole “you’re just evil salesmen doing that horrid sales stuff to trick people into buying!” For the most…
Black hat marketers continue to be a source of fascination for me. In general, I find it hilarious that so many people miss out on the obvious in an effort to “hack the system.” Take today for instance. I was looking for advice on how to get around constant phone verification on a social media…
The Different Stages Of Market Saturation Sometimes, I write a title for these blog posts and I just know that I’ll get about ten views on the article ever… even when the content is great. This is going to be one of those times. So important side note before we start: take time writing your…
Thrive Themes have released a new plugin to members called Thrive Optimize. It’s an A/B testing plugin, where you can create clones of web pages using Thrive Architect and then change elements and send a mixture of traffic to those pages, testing the elements against each other. The aim is to find which sales page…
Social Media For Business 2018 I’ve been going through all of the things I’ve written about on this site and given updates on said subjects as of 2018. Today, I’ll talk about social media, including the platforms I use and how I approach them. This is in general across all the sites I run, but…
Copywriting Key Performance Indicators Too many marketers talk in very vague terms. This might have made sense back in the days where advertising was based mostly around televisions and calculations had to be done with pencil and paper… but today, everything is done with computers and you can track every single detail and percentage point…
Content Marketing In 2018 Content marketing is good. Yet a couple of Google searches will show that there’s a complex minefield out there of conflicting advice, different priorities and weird pseudo-laws about what you should and shouldn’t do. There’s also plenty of terrible advice. I’m not entirely sure that a lot of it isn’t generated…
Do You Want Free Stuff? Today I was wasting time browsing the internet for opportunities, when I came across this gem of an uproar. A girl, who is a social media influencer (or vlogger) asked a hotel for free accommodation in exchange for promoting said hotel on Instagram and YouTube. Here’s what she wrote: …
E-Commerce Versus. Affiliate Marketing A couple of friends of the site had a back and forth question-and-answer session. They were Walt, who you can find at this Twitter account, and James, who you can find at this Twitter account. Walt asked James about whether he should start either an e-commerce project or an affiliate marketing…