Content Marketing For E-Commerce: Initial Thoughts Have you ever worked on an e-commerce project? Are you thinking of working on one in the near future? If someone came to you and send, “How would you as a copywriter go about marketing an e-commerce store?” what would you say? Imagine you had twenty minutes… because that’s…
Put This Web Page STRAIGHT Into Your Swipe File Hey guys, This’ll be a short article today. My part of England got hit with its yearly snowfall today, and because I’m an intrepid adventurer I decided to spend some time out in it, and the rest of the day watching the snow fall. Take that,…
How To Build A Content Marketplace I read an interesting article on Gaps.com. It was about “disrupting the industry” of content marketing. First things first; I’m not a fan of the term “disrupting.” It’s imprecise, means little and goes straight on the bonfire with “growth hacking” and “personal branding.” Anything can “disrupt” an industry according…
Email Opt-In Misconception People want a frictionless life. They want it to their own detriment. We’ve got machines to automate the most basic of tasks and soon Internet of Things manufacturers will mean we never have to leave the sofa again in our lives. This is great because who wants to do their menial chores…
Funnels can be complicated. There are all sorts of weird and wonderful things you can do and it can all get too much very quickly. Then, you actually have to have a product to sell afterwards. What’s more; you have to match the funnel to the product and before you know it, you’re overwhelmed. Here’s…
Quickest Business Idea, Easiest Business Idea, Best Business Idea Let’s rewind the clock back to this post, where I basically threw out the idea that you can have a business that’s quick to set up, easy to run and immensely profitable. Sorry if I killed some dreams there. The problem with that post is that…
The Services You Can Offer Based On Successful Niche Websites Having a niche website isn’t just about the money you make from them. Sure, you can build a website that makes $1000 a month given time and some typing, but what if your website doesn’t make that much? Is it a wasted endeavour? Not really….
What’s The Multiple Income Stream Misconception? When people think of multiple income streams, they tend to think in terms of a ton of completely different, unrelated income streams. This is problematic because the amount of work it takes to scale with unrelated projects is vastly higher than it would be with related ones. Yet people…
Charging A Lot Of Money For Your Freelance Service… and Still Making More This is the third article in a series about building a freelance empire and charging more for your freelance services. Let’s assume you are a typical freelancer who starts from the bottom, charging basement prices and gradually working your way up the…
How To Build A High Converting Lead Magnet That Increases Opt-Ins AND Sales In today’s article, I’m going to show you how to put together a lead magnet – or a set of lead magnets – that make perfect sense, will increase your signups, open-rates and sales. I’ll also drop some arbitrary disjointed anecdotes in…