Black Hat Marketing The following is an unhinged rant about why you should avoid shady business practices on the internet. There’s no doubt that you can get ahead temporarily by resorting to black hat marketing techniques, but few understand the potential long-term consequences of those quick paydays. I intended to create a compelling argument, but…
Why You Need To Control Everything You Can Life is chaotic, and has a way of ruining your best plans. Whatever you do in life, there are countless unknown and untold variables that can affect what should be a plain-sailing experience. This is bad for business, as you can imagine. When you’ve got work to…
4 SEO Tips And Tricks That Are EVERGREEN Every five minutes there are a new set of SEO best practices and new SEO tricks. Those new SEO tips and tricks almost always get saturated or outright banned. So how can I sit here and say, “The SEO tips and tricks I’m going to teach you…
There are a lot of people giving great business advice online. There are also a ton of people who have no business giving advice about business online. Yet sadly, these people will give that advice anyway. They don’t offer disclaimers for the most part, and you have to use your brain to separate the wheat…
How To Juggle Getting Clients And Working Let’s say you’re a freelance marketing consultant. On the one hand, you have to master your field. Marketing consultancy is a tricky field and if you’re specialising in some online facet (probably for the best) then it’s a constantly updating field and everyone is struggling to be one…
Charging More For Your Freelance Services Yesterday I wrote about two pathways to freelance business success. A lot of articles about freelance writing (and freelance work in general) suggest that freelancing follows a straight line. This straight line takes you from earning pennies to charging more for your freelance services by putting your prices up….
Why Would You “Pick” A Brand? Let’s assume you’re somewhat savvy about online marketing, and you’re looking to start a company selling widgets to the untamed masses of people that roam planet Earth. One of the biggest roadblocks that people face is, “What do I name my company?” There are also dozens of other evil…
Is Direct Marketing The Only Way? A few weeks back, there was a furore over at Reddit’s entrepreneur section. A direct response copywriter had outspokenly decried general advertising as a scam and direct marketing as the one true way. You can read the ensuing argument at this link. The thread – and subsequent retaliations –…
Can You Be A Successful Introvert Entrepreneur? A lot of introverts want to be business people. They want to be a work-from-home introvert entrepreneur because it means they can limit their interaction with others and all the other bonuses that come with that. Yet there are a lot of examples and misconceptions about what an…
Scarcity Marketing Mistakes And Tips Scarcity marketing is considered a big, bad and evil sales technique. To be honest, with the way most guys run scarcity marketing tactics, it pretty much is a stupid sales technique. But it doesn’t have to be. A Simple Scarcity Marketing Definition Scarcity Marketing tends to refer to using sales…