E-Commerce Versus. Affiliate Marketing A couple of friends of the site had a back and forth question-and-answer session. They were Walt, who you can find at this Twitter account, and James, who you can find at this Twitter account. Walt asked James about whether he should start either an e-commerce project or an affiliate marketing…
Thrive Themes have released a new plugin to members called Thrive Optimize. It’s an A/B testing plugin, where you can create clones of web pages using Thrive Architect and then change elements and send a mixture of traffic to those pages, testing the elements against each other. The aim is to find which sales page…
Online Business Advertising In 2018 This is the latest in “Business for 2018 posts.” Today, I’ll talk about PPC advertising. It constantly appears on my list of things I’m going to experiment with and talk about on the blog. Until now though, it’s something I’ve put off. That’s mostly because I’m still pretty amateur at…
How To Get Paid What You’re Worth People who are self-taught in business stuff make a lot of mistakes. I know this because I am one and have made those mistakes. Among the biggest is the idea that you intuitively know about pricing. You price your services based on their value to you or the…
Social Media For Business 2018 I’ve been going through all of the things I’ve written about on this site and given updates on said subjects as of 2018. Today, I’ll talk about social media, including the platforms I use and how I approach them. This is in general across all the sites I run, but…
Copywriting Key Performance Indicators Too many marketers talk in very vague terms. This might have made sense back in the days where advertising was based mostly around televisions and calculations had to be done with pencil and paper… but today, everything is done with computers and you can track every single detail and percentage point…
How To Build Successful Niche Websites in 2018 It’s been a while since I talked about the nuts and bolts of building a niche website. Recent entries into this category have been either more conceptual (like this) or weird tricks (like this.) Let’s go back to basics and I’ll talk you through my approach to…
Off-Site SEO Strategies For Niche Sites in 2018 So last week I wrote an article titled, “How To Create Successful Niche Websites in 2018.” As you can imagine, it was a roaring success. I went back and read it though, and I realised I glossed over an aspect which is a big source of questions…
What Do You Want To Work On FOREVER? Reader Al asked a question about niche sites. I’ll address those fully on Saturday. His reply is quite interesting though and it’s something a lot of people I speak to face: Let’s pull his comment apart though because there are some good issues: Picking something that…
Content Marketing In 2018 Content marketing is good. Yet a couple of Google searches will show that there’s a complex minefield out there of conflicting advice, different priorities and weird pseudo-laws about what you should and shouldn’t do. There’s also plenty of terrible advice. I’m not entirely sure that a lot of it isn’t generated…