I was browsing the internet the other day and came upon an interesting discussion about ghostwriting. An author questioned ghostwriting, and rightly pointed out that authors – long term – would be better off not being ghostwriters. Instead, they should write their own books, market them and build their own brand. Is this good advice?…
Or, How Not To Create A Webinar The other day, I watched a webinar about cryptocurrency. It was titled “Cryptocurrency Beginner to Advanced Masterclass” or something similar. It was also horrible. As a copywriter, you get the whole “you’re just evil salesmen doing that horrid sales stuff to trick people into buying!” For the most…
Investing Is Ultimately About Arbitrage I have a friend who collects a particular luxury product. It costs thousands to buy, and it’s the sort of thing that – if it caught on – celebrities would be bringing out their heavily marked up designer branded labels. In other words, it’s a product where the mark up…
Black hat marketers continue to be a source of fascination for me. In general, I find it hilarious that so many people miss out on the obvious in an effort to “hack the system.” Take today for instance. I was looking for advice on how to get around constant phone verification on a social media…
Yesterday I answered a question by reader Al on creating niche sites. I’m back again to answer more questions from Al. This time on publishing as an author. (The focus is on fiction, but it’ll work for anything where you sell books.) Al commented on this post from way back in 2015. Times change, and…
Should Freelancers List Their Prices On Their Websites? I saw some guy online asking about how to get clients for his marketing business today. I’m pretty sure I’ve covered that elsewhere, so it’s an aside: But how are you going to run a successful marketing business where people pay you to get them clients when…
Newbie Freelancer Questions I couldn’t think of anything to write about, so I trawled Reddit looking for some questions I could answer. Here is a guy who has questions on freelancing: So we have three basic questions. With no formal qualifications, what do you do as a freelancer? What do you do about freelance…
The Different Stages Of Market Saturation Sometimes, I write a title for these blog posts and I just know that I’ll get about ten views on the article ever… even when the content is great. This is going to be one of those times. So important side note before we start: take time writing your…
Last week I got a comment on this post about how to make successful niche websites in 2018. Reader Al asked: Hi Jamie, I’ve thought about getting into the niche site business for a while and I’m struggling to pull the trigger to get started. I’ve read other blogs saying the same thing about how…
Short-Form Sales And Product Descriptions It’s been a while since I wrote a technical how-to guide for writers that really hits at the nuts-and-bolts of copywriting for the internet. Seeing as I’ve been fielding a few questions about e-commerce recently, let’s revisit the topic of product descriptions. I wrote about how to write product descriptions…