The Yes Ladder And Your Marketing Let’s talk about social media. We’ll also talk about what is called the “Yes Ladder.” What Is The Yes Ladder? In marketing and sales in particular, there is something called a yes ladder. I imagine everyone is familiar with the term, but for those of you who aren’t, the…
How Many Emails In A Marketing Sequence? A couple of weeks back someone made the excellent choice of asking me a variation on the following question: “How many emails should I have in a marketing campaign? I’m working with an ecommerce store with only a few yet quite expensive products.” That’s a good question, despite…
Niche Sites 2018 – My Top Ten Tips Alright, I don’t have much time today. As always though, we’ve got Niche Site Saturday and we need to have a post. It’s the last Niche Site Saturday of 2017… and so I’ll give my top ten quick tips for how to build niche sites in 2018….
New Year’s Eve: Some Principles I’ll Be Following In 2018 Over the Christmas break, I saw blog friend Nabeel had posted a list of three business principles he’d adhere to in 2018. They were: Think About Your Profit First: If you go out of business, then you can’t help anyone Repulsion Marketing – Push away…
Free Learning For Christmas: Thrive University Edition Let’s talk about a free resource that’ll help you build funnels, websites and more. I’m talking about Thrive University. Thrive University is a good resource for numerous reasons: It has a lot of video courses that’ll help you with your online marketing stuff You can see how to…
Boxing Day: Free Videos Alright, it’s Christmas time, and here I am with some more presents. Yesterday I clued you all in on some Kindle Unlimited books that’ll help you with copywriting stuff. Today, we’re going to do some YouTube video watching. The general idea is this: If you want to get into Ecommerce, selling…
Dealing With Negativity In Business There’s a lot of talk about how treacherous and terrifying being in business for yourself is. Let’s address this in a simple two point or two action-step formula. We won’t beat around the bush, and instead we’ll get straight into it. Let’s cure any negativity you associate with business. Unless…
Dealing With Negative Clients And Customers Yesterday I wrote about how to dispel negativity from your business dealings. It’s a very important skill to develop, because if you get it wrong, then being in business for yourself can be a stressful experience indeed. If you get being in business for yourself correctly though, it’s pretty…
How Much Does It Cost To Learn Social Media Management? I read about a kid the other day who wanted to get into social media marketing as a business. He asked the wrong question: “What should I buy to get good at social media marketing and start a business?” This is a really common question,…
Let’s talk about skin in the game. In many ways, this is a revisit of this topic about not trusting non-businesspeople with business advice. Check this out: Here’s What’s Important For Your REAL Business A lot can be said for targeting your customers and finding their needs and interests. If you wanted to target authors,…