How Much Should You Charge When You Start Copywriting How much should a beginner copywriter charge? When you start copywriting, you’ll find that there’s one defining feature that’s both brilliant and terrible at the same time. That’s the lack of a barrier to entry. Anyone can start applying for jobs and freelance work as a…
Create Conflicts In Writing. One of the best things about writing is that you create a sandbox to play with possibilities. We read fiction because going on an adventure is scary. We read copy because we’re looking for the magic pill to solve our problems. A few years back, before I was a copywriter, I…
How To Know When Your Product Is Too Complicated I haven’t written about the online course I’ve been building for a while. It’s not because I haven’t been working on it… in fact, it’s the exact opposite. My little online course has turned into a monster. Now, there’s nothing wrong with creating a product that’s…
The Power Of Names (Easy Toolbox Trick) One of the greatest returns on investment you’ll have in your copywriting is mastery of naming things. I say mastery, but it’s really quite straightforward. If you give something a name, then it becomes more memorable and more effective. Should you have a great product, you can use a…
What To Do If You’re Fresh Out Of Copywriting Ideas Sometimes you’ll have a project to create and you won’t be able to think of anything that’ll hook a reader and help you sell a product. Sometimes you’ll be working for a client and everything you think of will be rubbish. Often, you’ll get more…
Simple Research For Unlimited Niche Site Content (This is an entry about the Niche Site Challenge, but you can apply it elsewhere.) I spent the afternoon getting irritated. I was trying to make some headway with building a niche site, and hoped to write a few sales letters for one of my sites, which I…
These five questions will improve your sales letters In this article, I’m going to go over some questions that you should ask when you’re writing a sales letter. If you ask these questions, then chances are you’ll greatly increase your chances of getting through to more people, because you’ll understand how to write for their…
New Year’s Resolutions & How To Build Them If you want to build New Year’s Resolutions that you can keep throughout a whole year, then you should read this article. Most people spend New Year’s Eve thinking about all the things they’d like to do differently in the New Year, and then promptly forget, start…
This Secret Persuasion Tool NEEDS To Be In Your Copywriting Bag O’ Tricks Today saw me complete my first sales letter (aside from about us pages) for the niche site challenge. This article is going to be about one of the little things I throw in to the leads/intro section of some of my sales…
How To Make A Simple Copywriting Exercise More Valuable Than Gold If you have been involved with copywriting for more than a minute or two, then you are probably going to know already that copying out famous adverts by hand is one of the quickest ways to improve your skills as a copywriter. It isn’t…