How to Stop Procrastinating In Three Simple Steps We all go through periods of productivity and periods of procrastination. If you’re like me, then chances are there are prolonged periods of procrastination that you’d rather avoid. This article is as much for me as it is for you. I am currently riding a wave of…
When to Use Copywriting Techniques and Templates (And When To Abandon Them) When you start riding a bicycle, you have stabilisers – training wheels. Eventually, you shed those training wheels. When you start learning copywriting, your work will probably be highly derivative. You’ll use copywriting techniques and templates that you’ve got a list of and…
Pattern Interrupts And How NOT To Use Them Not so long ago, I was learning about video sales letters. I watched an example of one that was selling a subscription to a penny stock investor magazine. This video has stuck in my memory because it started up with an image of a miniature submarine, and…
How To Avoid Business Myopia And Build A Profitable Side Business I have terrible business ideas. Lots of them. I also have good ones sometimes. I have a little notebook that sits on a shelf on my desk that I jot down all my side-business ideas and occasionally I’ll go through that book and see…
Gamify Writing: Turn Your Writing Into A Game Gamification is the process of turning things that aren’t games into games. Needless to say, I’m a big fan of this method, and gamify writing all the time. I’ve taken steps to gamify writing for a long time now, but I’ve really nailed down the process and so…
Fiction Writing For Non-Fiction For the first couple of months of this blog, I have been stuck. I write fiction. I write non-fiction. I write copy, and I write how-tos. Those things have rarely met. As it’s the New Year ,I’ve been introspecting. I don’t really want to manage completely separate careers forever. As I…
How To Simplify Your Complicated Project Idea Yesterday’s post saw me drip woe onto the screen as I realised that instead of creating an online product, I’d actually created a monster. Said monster/product became too complicated, and this demoralised me – hence my product isn’t complete yet. Yesterday’s article shows you how to recognise if…
How to Write Simple Product Reviews Reader Fotis left a great comment on the Reddit marketing post. At the end, he asked a pretty good question. When I started writing product reviews on Fiverr way back in the day, most of the time it was straightforward. You write an introductory paragraph. Then you write a…
How To Have Big Ideas Do you struggle when coming up with unique ideas for your articles and ads? I do. But I think I’ve had a break through, and it’s down to one book. As people who read my Twitter will know, the other day I managed to grab a copy of David Ogilvy’s…
Embedding Metaphors and Stories Into Your Writing When you’re working on anything from sales copy to general information leaflets, using embedded metaphors will help get your audience to do whatever you want them to. Embedding metaphors is a “does what it says on the tin” technique that engages your reader whilst lowering their critical faculties….