Do Niche Sites Still Work In 2018? Let’s get ahead of the curve here. Every year, people ask, “Do niche sites still work in X?” They wonder… is it all a long-gone strategy from a bygone era that won’t work anymore. Well, we’re getting towards the end of 2017, and let me tell you –…
Do The Old Direct Mail Copywriting Techniques Work Anymore? I’ve seen more than a few people who start to learn copywriting and wonder if it all still works. After all, the best examples are from decades ago and the world is very different now. So they ask themselves, “Does copywriting still work?” This is a…
Is Your “Business Education” Helping You Procrastinate? I saw an interesting discussion the other day. The question posed was, “How can you tell if you’re learning something from all the time you spend studying business, or whether you’re just procrastinating?” Procrastination is a killer for entrepreneurs of all kinds. Yet it’s what 90% of wantrepreneurs…
This Simple New Copywriting Exercise Will Make You So Much Better At Marketing, It’s Unbelievable Do you want a copywriting exercise that’s so powerful, it’ll make every single copywriting project you do in the future: Easier More effective More fun Less “hard sell” Morally easier Faster … and a whole host of other benefits? If…
Knowing What To Do With Your Skills When I was in school, two pathways were suggested to the majority of students: Go to University for whatever you enjoyed Learn a trade The latter was incredibly popular, and dozens upon dozens of guys every single year for however long this was the general advice took up…
How To Deal With Project Creep Sometimes you get a freelance job where what you think is the job isn’t the job. You take on a simple job, and it seems to never end. It’s tougher than you thought, takes longer than you thought or the client just keeps adding stuff to the project and…
Why You Need To Understand The Funnel, Even If You’re Writing A Sales Page If you’re a freelance copywriter who has made the switch from content-based stuff to direct response marketing stuff, then you might be under the impression that you don’t need to know about your client’s blog, emails and other funnel items. After…
Upgrades as Niche Site Article Ideas If you create niche sites (or authority sites) then there’s always a need for more, different or better content. The best ideas often come when you’re searching for something as a customer and not thinking about business stuff. This week, I stumbled upon just that. So here’s a new…
I’ve been watching videos about natural language generation today. Two things immediately come to mind: STEM people can’t give interesting presentations. Jesus Christ. If you’re involved with writing at all, you should take a look and see what’s going on with technology developments Back when I started freelance writing I worked for one of the…
The Importance Of Metrics For Your Health Recently I’ve been suffering from sleep issues. In addition to that, I have a dodgy knee. All in all, you could get the impression I’m falling to pieces. Now, life’s not that bad, but sometimes it seems like it. Yesterday, I had a migraine and that’s continued into…