Do Copywriters Need Creativity? Here’s what I think about creativity as a word used to describe creative professionals. It’s a terrible word. It’s the sort of word an uncreative person would use because they thought it was good to put on their CV. Creative means nothing. And don’t get me wrong… I’ve used creativity in…
Estimated Time, Pricing And Budgets I got a question a while back about freelance pricing and hourly rates and the like. I’ve written about these subjects before, but it doesn’t ever hurt to give updated views on the whole thing. The question asked about a client who said, “We’ll pay you whatever is less: your…
Research And Development > Standard Operating Procedure We’ve already discussed the importance of doing some experiments. And in an article the other day, I talked about how I’m being more professional as of late. As such, I now refer to “doing some experiments” as “research and development.” So today I tried to do two things,…
10 Ways To Protect Your Internet Business (And Yourself) A couple of guys in a business group I’m a member of were talking about the potential “red taping” of the internet. Seeing as we’ve all just survived the barrage of emails that the GDPR regulations brought about, it’s a timely topic. The discussion formed into…
Copywriting Fundamentals for Ecommerce: Quick Template I had a question today about copywriting fundamentals in terms of ecommerce stores and dropshipping operations. Here’s my answer in a little more detail, because I’ve already done a lot of thinking today and my brain is too small for more. Background: It’s Not Too Difficult And You’re Competing…
Of Look-At-The-Cute Doggie-Dogs And Man I had an interesting Twitter light-conversation with friend-of-the-project Ed Latimore yesterday and today. His point: There are no rites of passage to turn you from child into adult. My counter-argument: There are, but everyone fails at them. So permit me a bit of a tangent today, because we’re going to…
Don’t Make These Mistakes I tried to book a hotel earlier today. It was a nightmare, but it provided a simple and easy business lesson: Don’t make things too complicated. Here’s what the company did wrong. And bear in mind this is a multi-million pound, international hotel chain. After I hit the “book now” button,…
On Pricing, Testing and Viability Do you ever think, “Hey… why don’t I just sell loads of expensive stuff as opposed to affordable stuff? I’ll make more profits and have to deal with fewer customers!” If you have thought this, then you’ve found the right article for you. Selling High Ticket Items Is The Same…
The Harsh Truth About 80/20 Learning Copywriting Let’s rant a little, and tie it into learning copywriting. A couple of times, I’ve had people come to me with this sort of question. The other day, somebody sent me a message on a forum I visit. Their question was about copywriting. “How do you hack copywriting?”…
Four Random Lessons From Burnout This is a total “Dear Diary” entry designed for self-accountability. If you can take something from it, then great. If you want to skip this one, check out the archives for more online business posts. So recently I’ve been suffering burnout and I have injured hands. Regular readers might be…