“Is My Work To A Professional Copywriting Standard?” A common question people have with copywriting is some variation on, “How good do I have to be to create professional copywriting?” Let’s assume for a moment you ignore the heaps of terrible copy out there. I’ll also assume you’re someone who wants to be good enough…
Niche Site Saturday: Week Eighteen It’s week eighteen of the niche site challenge. Normally, I’d run down the challenge and what it involves, but you can read all about it here. In this article, I’ll tell you what I’ve done this week, give you some random niche site related thoughts and finally give you some…
The BIGGEST Risk With Long Form Sales Letters Long form sales letters are the best way to sell things. This is inarguable. Direct response, long form sales letters written with conversions in mind are proven to be the highest converting advertising you can have. Yet I can guarantee most of you guys have seen the…
How To Start a Cult… Or A Shady Online Marketing Business Have you ever noticed how various gurus all tend to follow similar patterns? Have you ever wondered why your favourite online gurus occasionally say something that seems really out of character with seemingly no reason behind it? Did you ever wonder how people can…
Writing The Novel: From Plot To Print To Pixel Review The best thing about living in the internet age is that you can learn from people with decades of experience who’ve gone through all the problems you’re going to face and you can stand on the shoulders of giants and learn from them as opposed…
Shoulders of Giants I’ve mentioned before that I read Dean Wesley Smith’s blog. For those of you unfamiliar, he’s an author who has written well over a hundred novels for traditional publishers, and has since switched over to self-publishing, starting his own publishing company and throwing out wisdom on a practically daily basis to authors…
A Quick Guide To Customer Service As a Freelance Writer There are lots of articles on this site about writing. Occasionally I post about skills you need as a writer that don’t involve writing. This is one of them. Today I’m going to quickly go over some things that writers should probably do in order…
When Creating Online Stuff, Content Comes First There’s a single mistake that almost everyone makes when they think about their first blog, online business or product creation. I know that I’m guilty of doing this, and I wish I could say I’d only done it once. I know a lot of people are in exactly…
The key thing when it comes to writing good copy is writing for the correct audience – or understanding the audience you’re tasked with writing for. You can write the most persuasive copy in the world, but if it’s got nothing to do with your target, it’ll fall on deaf ears. If you don’t write…
Over the past month or so, I read two books that, whilst writing my last article, caused me to rethink some things. It’s funny, because the two books are completely different, but basically on the same subject, and with the same purpose. One is Writing to the Point The Second is “This Book Will Teach…