“Should You Go To Portfolio School?” I was browsing various online haunts today, and came across several references to portfolio school. I’m paraphrasing, but here’s some samples: “If you want a copywriting job, you’ll be competing against people who’ve spent two years in portfolio school and thousands of dollars getting their portfolio right!” “If you…
Should Writers Work on Freelance Websites? I’m going to write about this question today: “Should writers work on freelance websites?” Normally I write about things I’ve been tackling during the day as relate to my writing career. Today, not so much. I’ve been copying and pasting thousands of words into WordPress posts ready…
This week, I’ve watched some interesting stories in the news. We’ve all seen news stories over the past few years where trolls, maniacs and other assorted folk have some crazy idea which is then blown out of normal proportions in order to sell newspapers. If you frequent the Daily Mail or Reddit, then you probably…
The Two Hour Window There’s a lot of online-guru stuff about how you have to be willing to dedicate every fibre of your being to achieve your goal. Whilst it’s fantastic that there are guys that are willing to push it to the limit by creating their blog or spending a few hours a week…
Don’t Neglect Or Forget Business Research This article is about business research. You might not think you need to do any research before jumping into your latest venture, but you should. I’ll explain why below. For those of you who think, “that’s a good idea… why would I not do business research?” You can skip…
Do you sometimes feel like learning about copywriting is complicated? I know that on this site, I’ve said things like, “as long as you follow a simple AIDA structure, you’ll do fine.” But then I’ve also written about a ton of other things; audience profiling, using hyperbole, language and a ton of other things. There …
Three Examples Of Thinking Outside The “Writer” Box Every so often I’ll be browsing around the internet and come across something genuinely novel or interesting. A lot of the time, just by browsing random sites and clicking though Wikipedia articles, you’ll find cool ideas that you wouldn’t have thought about. If you’re a writer, online…
What Are The Most Lucrative Copywriting Niches? Once again, I was browsing various internet sites to get a topic for the day. Reddit’s r/copywriting section had a great topic called “What types (niches) of freelance copywriting are most lucrative?” I happen to think that there’s an assumption in there that makes the question the wrong question…
The Plan I wrote about my publishing schedule in a recent article. Yesterday, I came up on a problem that I think I’ve talked about before, and one that a lot of writers constantly have to deal with: Plans getting derailed. The whole point of a publishing schedule is to fix some accountability and measured progress…
Business Mistake: Going Into Business Businesses There are countless businesses formed every single day that are in the “going into business” business. If there’s a bigger trend among copycat entrepreneurs than what I’m going to talk about in this article, I don’t know what it is. For some people this is a great idea. If…