Transferable Skills from Writing A few days back I wrote about the skills that you need as a writer that don’t involve writing itself. Today, I’m going to talk about the opposite: What skills will writing (or, being a writer) give you that are outside writing itself? Before I start with the actual list, there…
Chasing Temporary Trends A lot of would-be business people fall into a trap: They chase the temporary trend. This is true of writers right now more than any time in history. In fact, there are thousands of writers that are working right now that simply wouldn’t be writers at any other time in history. The…
On New Year’s Eve, I wrote out a publishing schedule for the year. If I even do a tenth of what I have written down, then it will be my busiest year by far. And that is just my own projects. Client work is yet to be determined, as none of my customers have put…
“Is My Work To A Professional Copywriting Standard?” A common question people have with copywriting is some variation on, “How good do I have to be to create professional copywriting?” Let’s assume for a moment you ignore the heaps of terrible copy out there. I’ll also assume you’re someone who wants to be good enough…
The BIGGEST Risk With Long Form Sales Letters Long form sales letters are the best way to sell things. This is inarguable. Direct response, long form sales letters written with conversions in mind are proven to be the highest converting advertising you can have. Yet I can guarantee most of you guys have seen the…
How To Start a Cult… Or A Shady Online Marketing Business Have you ever noticed how various gurus all tend to follow similar patterns? Have you ever wondered why your favourite online gurus occasionally say something that seems really out of character with seemingly no reason behind it? Did you ever wonder how people can…
Shoulders of Giants I’ve mentioned before that I read Dean Wesley Smith’s blog. For those of you unfamiliar, he’s an author who has written well over a hundred novels for traditional publishers, and has since switched over to self-publishing, starting his own publishing company and throwing out wisdom on a practically daily basis to authors…
When Creating Online Stuff, Content Comes First There’s a single mistake that almost everyone makes when they think about their first blog, online business or product creation. I know that I’m guilty of doing this, and I wish I could say I’d only done it once. I know a lot of people are in exactly…
The Lost Art Of Rhetoric Over the years I’ve tried many sites. I’ve learned about loads of different niches and I’ve written about different subjects ranging from construction to the possible side-effects of make-up. One thing I’ve advised people to stay away from when it comes to their projects is talking about politics. In theory,…
Copywriting Progress Is Often Invisible If you commit to daily learning and general self-improvement, then you should be prepared for the fact that most of the gains you make will be completely invisible to you. Essentially, what you achieve today will seem insignificant in a year’s time, but this time next year you probably won’t…