Welcome To 2017! Happy New Year to you all. You’re probably out having fun, or nursing a headache from last night. That is, if you didn’t read my advice from Friday. Regardless, let’s talk about some of the stuff you can do to ensure you have a great 2017. This list is mainly focused on…
Perceived Value: It’s All Relative and Subjective Here’s one of those super-secret sales truths that scientists/experts/salesmen/politicians don’t want you to know. If you harness this knowledge, then you’ll be better at copywriting, sales and business. The secret knowledge is that most of sales, especially of premium products, is about creating perceived value. Sure, when we…
The Low Barrier To Entry For Writers Nearly everyone who has considered being a writer has heard some variation on the phrase, “Everyone wants to be a writer.” It could come in a thousand different forms. Here are a few I’ve personally heard: “If making money writing were that easy, everyone would do it!” “Everyone…
Outside Influences Should Not Stop You From Writing If you allow politics, news and general affairs to impinge upon your ability to write, then you’re doing something wrong. I’m going to talk about why you should probably relax, why I believe the above and how you can get past letting current affairs dictate your productivity….
How To Build Your Own Brand And Have It Be Unique People have trouble with trying to build their own brand for their company or self. By trying to build your own brand, I mean things like; Logos Marketing messages Slogans Aesthetics/graphic designs Marketing campaigns A solid and simple business plan Anyone can go to…
The OODA Loop For Copywriters A lot of people love to talk about strategy. There are millions of blog posts on all sorts of topics about using “warfare tactics” and other similar topics. A million business students and marketing “gurus” have read their $5 translation of “The Art Of War” and think they’re some sort…
Ten Copywriting Lessons from the Donald Trump Campaign Allow me to indulge in a little clickbait-esque article musing here. It’s Friday afternoon and I’ve been dealing with a difficult client all day. Donald Trump is, as you’re all aware, on the news constantly. I log in to Twitter – there’s his name in the trending…
Impostor Syndrome: Am I A Rubbish Writer? If you write for a living – or even a hobby – then chances are you’re going to have days where you feel terrible: You’re going to wake up and feel that all your confidence has disappeared. You’ll ask yourself “Am I rubbish at writing?” You’ll suffer from…
Topic For The Day: Immersion My best days come from when I immerse myself fully in writing. Nearly everyone has had an experience in which they get so engrossed in an activity that they forget the outside world for a large period of time and concentrate solely on one thing. Of course, if you’re a…