Reader and Twitter buddy Dennis Demori sent me a link a few weeks back: Entrepreneurial Diworsification His question was whether I thought that niche sites were an example of what Billy Murphy calls “Diworsification.” The above blog is actually pretty good. It looked familiar when I read it, and I’m not sure whether I got…
Why The Lifestyle Blogger Business Model Is Broken Tons of people want to start travel sites or become the next great lifestyle blogger. Sadly, like all of the glamorous new occupations – like being a YouTube star or fitness meme – there’s a broken business model behind the whole thing. It’s a pyramid where…
How Do I Just Start Something? This post was inspired by this thread on reddit. We’ve got a young guy/girl who wants to do something but doesn’t know what to do. This is my general advice to people in that situation, based on my own experience. (I made most of these mistakes.) Look, you’re…
Habit Building Is The Key To Writing Success A few weeks back, I started my mailing list. The first few emails I sent to my subscribers were about the power of building habits. I consider habit building to be the biggest determinant of your success as a writer. In this article, I’ll explain why. Why…
The Locked Door Experiment If you’re constantly working, constantly pitching and constantly providing support, advice and general magical stuff to your clients 24/7, then you’ve probably got a decent head on your shoulders. You might be doing something wrong though. If you’re a beginner, then my advice is to absolutely and unreservedly follow the above…
It’s been a while since I did a technical or pure copywriting post, so why not today? I’m going to talk about something that’s a lot of people overlook. You’re not selling reality with copywriting or any marketing. Working in many niches has taught me one thing: your target market isn’t what you think it…
Back what seemed aeons ago, I wrote an article about the triangle that could build you a billion dollar business. I’ve been thinking about that triangle a lot recently. A few of the niches I’ve been working in over the past few weeks definitely fall neatly into a category of Maslow’s Hierarchy: it’s the self-actualisation…
A Few Thoughts On Finding What You’re Good At This article is a collection of thoughts about finding what you’re good at. Most people make a couple of mistakes which can set them back a lifetime; they’ll not dedicate themselves to being good at a particular thing, or they’ll pick the wrong thing. Really, as…
Do You Have To Be An Expert In Your Niche? A lot of people are scared away from freelance writing because they think that they have to be an expert in the area they’re writing about. Sadly, this idea is perpetuated by the forum experts and armchair business generals who say stupid things: You need…
The Immersion Effect Let’s talk about something that nobody in their right mind does. You’ve got a project that you need to get done. Everyone has. It might be a novel you’ve thought about since you were fourteen. Maybe it’s a sales page for a client or a website for a customer. You might be…