Lessons From Claude Hopkins Scientific Advertising Claude Hopkins wrote a book about direct marketing decades ago. That book is Scientific Advertising. It’s amazing how well this book has stood the test of time. What that should tell you on its own is that while advertising methods change, the principles stay the same. As a by-product,…
4 Lessons From The Boron Letters I’ve started the 30 Day Copywriting Challenge, and as promised, I’m using the experience to give you some of the lessons I’ve learned from its undertaking. I’m going to start by writing down some of the lessons I’ve learned from one of the books on the list: The Boron…
Scrivener Review If you’re a pro-writer or want to be, then you need to invest in good tools. Now, we’re not like carpenters or electricians who have to spend hundreds – if not thousands – on their equipment. If you have a PC and an internet connection, you’re most of the way there. However, sometimes…
Thrive Content Builder Review I’m a design amateur. I simply don’t have a natural ability to see things in my mind and then translate them onto page or screen so that they look good. Since taking up photography and trying to design landing pages, I’ve gotten a lot better. However, I’m nowhere near great at…
A Complete Guide To Affiliate Marketing Review Affiliate marketing is the stuff dreams are made of for a lot of guys. There’s an idea that you sit around in your underwear typing at a keyboard, and magically money appears in your bank account. The average affiliate marketer’s life is, in the head of a dreamer,…
Copywriting Books, Copywriting Examples and Everything Else You Need In this article, I’m going to give you my reading list for developing awesome copywriting skills. The list includes copywriting books, what to do with copywriting examples and a few other magical tips and tricks I’ve learned along the way. Let’s start with the basics. Do…
Writing Monsters: How to Craft Believably Terrifying Creatures to Enhance Your Horror, Fantasy, and Science Fiction by Philip Athan Here’s another review that’ll interest some of you. If you’re interested in writing horror, then there’s one thing you’ll probably want to do: write believable monsters. (I’d argue that this book is useful for other…
Market Samurai Review Dylan of Way of the Olympian was looking for information on Market Samurai earlier. I have been using Market Samurai for a while, and sent him an email with the basic pros and cons. I figured seeing as I hadn’t thought of a better topic of the day, I’d review the software…
This Book Will Help You Write A Thousand Novels (Plotto Review) I’m going to break with scheduled programming. After yesterday’s post on finding a buying audience, and the day before’s post on using your competitor’s weakness against them, I fully intended to explore some of the possibilities and implications of those posts. However, in the…
Writing The Novel: From Plot To Print To Pixel Review The best thing about living in the internet age is that you can learn from people with decades of experience who’ve gone through all the problems you’re going to face and you can stand on the shoulders of giants and learn from them as opposed…