Routine Writing Review: How To Gamify Blogging And Overcome The Hardest Part Of Gamification This article is a cross between a review of the WordPress plugin Routine Writing and an article about the difficulties (and goals) of gamification. If you want to learn: The problem with gamification Why you’d gamify something anyway and how it…
Why I’ve Switched To Thrive Themes I spent the morning changing the design of my site. I changed the theme from the Studiopress “Magazine Pro” to Thrive Themes’ Performag. There was nothing terrible about my site previously. It looked okay and it worked most of the time, so you’d be forgiven for wondering why I…
Thrive Headline Optimizer Review Thrive Headline Optimizer is one of the best plugins I’ve ever used. If you want to increase your site’s traffic, engagement rates and you want visitors to spend longer on your site then you should read this article. If you’re a copywriter who wants to have tons of data to back…
If you’re a writer, then chances are you’d like to have a book out someday. If you’re like I was until this week, then you probably never think about the design of a book. That’s a mistake. There are some books which could be great but are let down by their design. The scariest thing…
Writing copy is a huge, huge field. If you’re looking to get your feet wet but have a next-to-zero budget, or you tend to find you get bogged down with your copywriting and never finish a sales letter, then you might consider reading This Book Will Teach You How To Write Better by Neville Medhora….
How To Write And Sell Simple Information For Fun and Profit by Bob Bly, A Review As I wrote in the last post, most writers never expand their boundaries. You’ll be a fiction writer and only write novels, or a copywriter who only writes flyers and sales letters. It doesn’t have to be this way….
Thrive Theme Builder: First Thoughts After many months of waiting, I spent the afternoon playing around with Thrive Theme Builder. Here’s a quick conclusion: It’s very powerful, and will fit perfectly with some of the things I intend to do. I will be using it on new projects going forward. However, I won’t be switching…
My Early Thoughts on Thrive Optimize. In this article, I’m going to try and convince you not to buy the Thrive Optimize plugin. This might come as a surprise to some of you, because I’ve been honest and upfront about the fact I use and love Thrive’s products before. It’d surprise you even more to…
Useful Lessons From How To Write A Good Advertisement by Victor Schwab How To Write A Good Advertisement by Victor Schwab is a great book for beginner copywriters and more advanced pen-smiths alike. It’s got plenty of structured material to take you through creating your first sales letter, as well as insights which you’ll appreciate…
Lessons From “The Lazy Man’s Way To Riches” AS part of the copywriting challenge put forward by Gary Halbert, you’re supposed to read some of the best books on copywriting you can get your hands on. I’ve been following Gary Halbert’s challenge, and I’ve been writing some lessons that I’ve learned from the books he…