What To Do When Your Freelance Writing Business Has No Clients I bumped into an old friend today. I haven’t really seen him since I started freelance writing. We were talking about life and work, and I was telling him about freelancing. He brought up that it must be worrying to have inconsistent work. This…
Embedding Metaphors and Stories Into Your Writing When you’re working on anything from sales copy to general information leaflets, using embedded metaphors will help get your audience to do whatever you want them to. Embedding metaphors is a “does what it says on the tin” technique that engages your reader whilst lowering their critical faculties….
How Much Should You Charge When You Start Copywriting How much should a beginner copywriter charge? When you start copywriting, you’ll find that there’s one defining feature that’s both brilliant and terrible at the same time. That’s the lack of a barrier to entry. Anyone can start applying for jobs and freelance work as a…
Writing Monsters: How to Craft Believably Terrifying Creatures to Enhance Your Horror, Fantasy, and Science Fiction by Philip Athan Here’s another review that’ll interest some of you. If you’re interested in writing horror, then there’s one thing you’ll probably want to do: write believable monsters. (I’d argue that this book is useful for other…
Create Conflicts In Writing. One of the best things about writing is that you create a sandbox to play with possibilities. We read fiction because going on an adventure is scary. We read copy because we’re looking for the magic pill to solve our problems. A few years back, before I was a copywriter, I…
5 Video Sales Letter Mistakes You’ll Want To Avoid Video sales letters are a form of copywriting that converts well. So at some point you’ll want to learn how they work and how to make them. Before you create your first video sales letter, there are some basic criteria that you’ll want to think about….
The Niche Site Challenge: Week Twenty-Seven It is week twenty-seven of the niche site challenge. For those of you who are unaware, the niche site challenge is a part-time challenge where we build niche sites with the intention of making passive income. This is done through writing product reviews and sales letters for products. This…
How To Know When Your Product Is Too Complicated I haven’t written about the online course I’ve been building for a while. It’s not because I haven’t been working on it… in fact, it’s the exact opposite. My little online course has turned into a monster. Now, there’s nothing wrong with creating a product that’s…
The Power Of Names (Easy Toolbox Trick) One of the greatest returns on investment you’ll have in your copywriting is mastery of naming things. I say mastery, but it’s really quite straightforward. If you give something a name, then it becomes more memorable and more effective. Should you have a great product, you can use a…
Pricing Isn’t About Effort Today, I’ve been writing for a new client project. It’s something different to what I usually do, and the amount I’m getting paid is significantly higher. This made me worry. How do I improve upon what I’m providing to match the price? How do I up my game to make sure…