Sales Doesn’t Come Naturally Copywriting as a skill isn’t a natural one. Behind the bluster of “write how you talk” there’s a fact: nobody talks like a sales letter is written. Well, I say that, but in reality there are a few people that do talk like that. They’re the stereotypical car salesman with the…
Niche Site Saturday Week Forty-Four It is week forty-four of the Niche Site Challenge. For those of you who don’t already know, the niche site challenge is a one-year product project that I decided to do almost a year ago now. (Time flies!) In that challenge, I took an idea that you could make…
The Niche Site Challenge Week 40 It’s week 40 of the Niche Site Challenge. I’ve just wrapped up a big 2000+ word article for one of my niche sites. More on that in a little while. For those of you who’re unaware, Niche Site Challengers are in the business of building niche sites on a…
4 Lessons From The Boron Letters I’ve started the 30 Day Copywriting Challenge, and as promised, I’m using the experience to give you some of the lessons I’ve learned from its undertaking. I’m going to start by writing down some of the lessons I’ve learned from one of the books on the list: The Boron…
Inaccurate Maps The map is not the territory. That’s both a curse and a blessing. It’s more a blessing, because most people have really terrible GPS systems built into their heads. Let’s talk about the Law of Attraction, because that seems the most egregious of bad maps. The Law of Attraction states that whatever you…
We’re All In The Survival Business We’re all in the survival business first and foremost. Our business is in our own survival and hopefully the survival of those around us. Nothing has changed on this front since the hunter-gatherer era where we first started forming communities around shared interests. But what, you might ask, has…
Writing A Sales Letter? What Comes First? The order in which you write your sales letter isn’t the same as the structure of your sales letter. Just understanding the above will lift a weight off your shoulders and increase your copywriting speed and quality if you’re doing it wrong. Here’s the order I’ve – far…
The following is an article on how to write quickly, effectively and professionally. If you follow the advice in this article, then you’ll be able to do this consistently over long periods of time. Somebody on Reddit posted about doing a 10,000 word challenge. That’s 10,000 words in September. 10,000 words per month is a…
If you’re not reading tabloid articles about things in your niche, then you’re missing out. Check out this article: http://www.dailymail.co.uk/femail/article-4754914/Where-good-men-gone.html You can tell immediately from the fact that a) it’s a tabloid paper and b) the language, that we’re not getting a dossier on anything remotely interesting here. That said though, someone linked it on…
How To Market Something That’s Been Done A Million Times Before? People ask me with alarming regularity variations on the same question. It’s, “how do I sell something when other people are already doing it?” This is something that I’ve had to deal with many times with various freelance clients and it’s something that I…