Sometimes, You Do It Wrong Trip-start to the new blog. Hardly any readers yet, but that’s to be expected. I did everything the wrong way around; and I’m going to do it again. Because; what’s to write about on the blog before we’ve finished putting together the Member Vault? I have nothing to sell and…
Three Maxims For Getting Things Out There Following on from a post I made a few days ago, I realised that once again, I was complicating things. My goal was to have the Vault up and running by the end of this week. It’s now Thursday and as part of an attempt to actually live…
A friend of mine, who shall remain unnamed, works in sales for a tech company. Today, he asked the group chat to give his company some five-star ratings on Google, Trustpilot or something. My reaction to this information: Hold Up Here’s the thing that small hustlers and big-time companies mess up all the time….
The Real Power of A Postscript I use the postscript differently to most copywriters. Naturally, my way is better. Because let’s be honest, most copywriters you know – and if you are one, maybe read this, cringe and then forgive yourself – use the P.S. section to sell things. You’ve all read emails like this:…
Please Excuse The Mess Hi Everyone, If you’re reading this, I finally decided to put my blog back up. If you’re reading this sometime shortly after May 31st, 2023, it means I’ve put the blog back up but it’s still got some fundamental issues that need sorting out. So… I apologise in advance for the…
Perfect Copy Let’s talk about perfect copy. It’s easy to think that you can perfect your copy. Especially when you work with the higher end clients and it’s all about beating a control or getting that conversion rate from 2% to 2.5% because that’ll generate a ton of money. And recently I worked with someone…
Ben Settle’s Secret For Writing Bullets I’ve been reading a lot of Ben Settle’s copy recently. Now, I’ll be completely honest: whenever I delve into handcopying and analysing ads, I don’t really get the copywriter at first. Ben Settle is a good example of this. In short, he writes differently to how I do. People…
My Prediction: PAIN Let’s talk about the dark side of copywriting in this article. I’m going to because nobody else does… and to be honest, nobody actually really talks about copywriting like I do anyway. So let’s talk about the dark side of copywriting. And I’m not talking about, “Oh my god you’re totally evil…
Don’t Stray From The Direct Marketing Path Direct response marketing is the way and the path. Amen. But I’ve been straying from the path, and let me tell you, when you stray from the path, you lose sight of what’s important and you end up in a place called ComplicatedVille. It’s not a good place….
Following on from yesterday’s topic on losing the way, let’s talk about ambition. Most people set pitifully low goals. And I see a lot of stuff on my little corner of the internet about how guys on Twitter are more motivated than 100% of everyone else anywhere ever, and that they’re all about the hustle…