Your Goals And Strategies Will Change It’s the time of year where everyone sets their goals and resolutions. Generally, it’s a good practice. There’s nothing wrong with setting goals for the year. But I’ve seen people talking about five year plans. Ten year plans and more. This is without a doubt a waste of time…
The Problem With Traditional Publishing – Specifically Agents Over on Twitter, I saw fellow copywriter and friend of the blog Lynn Swayze had retweeted a thread on traditional publishing. Specifically, it was an agent’s perspective on why people failed to find representation when it came to getting their book published. The thread was good –…
How Many Emails In A Marketing Sequence? A couple of weeks back someone made the excellent choice of asking me a variation on the following question: “How many emails should I have in a marketing campaign? I’m working with an ecommerce store with only a few yet quite expensive products.” That’s a good question, despite…
The Yes Ladder And Your Marketing Let’s talk about social media. We’ll also talk about what is called the “Yes Ladder.” What Is The Yes Ladder? In marketing and sales in particular, there is something called a yes ladder. I imagine everyone is familiar with the term, but for those of you who aren’t, the…
How To Write Quickly And Easily In Five Simple Steps It’s 5pm on the 21st December 2017. I’ve decided I want to take the next week off for Christmas. Instead of writing just one article for this website, I’m going to write and schedule six this evening. Am I daunted by this challenge? No. That’s…
How To Make Money From Bitcoin in 2018 Side note: I was beaten to the press with this article idea. Check out Rob’s article The Future Of Copywriting for a similar take. EDIT: Since I’ve been writing this, my agents in the field (i.e. people on Twitter) have informed me that Bitcoin has lost 1/3…
Niche Site Holiday Posts It’s the Holiday season, which means everyone is taking time off and using that time off to spend their hard-earned money. I’m no exception. Your readers are no exception. When everyone is taking time off, it’s time for you to make money. If you run niche sites, then you’ll probably want…
Free Learning For Christmas: Thrive University Edition Let’s talk about a free resource that’ll help you build funnels, websites and more. I’m talking about Thrive University. Thrive University is a good resource for numerous reasons: It has a lot of video courses that’ll help you with your online marketing stuff You can see how to…
Compendium of Giving Let’s talk about Kindle Unlimited. I don’t think it’s all that great for authors. But all those years ago, when I wrote that post saying you should never go in Kindle Unlimited… I was wrong. Since I wrote that, I’ve found out about people who make a lot more money than I…
Boxing Day: Free Videos Alright, it’s Christmas time, and here I am with some more presents. Yesterday I clued you all in on some Kindle Unlimited books that’ll help you with copywriting stuff. Today, we’re going to do some YouTube video watching. The general idea is this: If you want to get into Ecommerce, selling…