A Big Problem With Online Marketing Advice There’s a big problem with a lot of online marketing advice. With online marketing, you can take each element of your sales funnel and offer, and optimise it. This is where the problem comes in. The most common example of this that I see in copywriting circles is…
Most Of The Work Is In Targeting And Research Let’s talk about success in business and where it begins. Yesterday, I talked about a big mistake people make with online marketing. In an ideal world, you should target correctly and then your funnel should be used exclusively to whittle down potential customers until you get…
What If You Want To Start A Business In The Future? Most people who look into being business-folks tend to be of the sort that wants quick millions and an easy life. Most of those people don’t succeed. Business can be a long and slow slog. Every so often though, someone asks a good question….
Niche Sites As A Weapon Let’s talk about something a bit beyond the scope of what we’d normally use niche sites for. Outside of the Niche Site Challenge, which has a specific set of rules, there are a ton of things you can do with niche sites. I’ll go into how to do these things…
Nerd Hobbies Let’s talk about a not-even half-baked idea I came up with this morning. This concept will make you smarter, happier and more interesting to be around. It’ll also help you with everything else. That probably sounds good. So let’s get on with it. Nerd Hobbies Learning complex systems will make your brain better…
When To Use Internal Linking And Cross-Promotion And When NOT To Do you want to know when you should cross-promote things and when you should go hard towards a single sale objective? A lot of businesses do and there’s a lot of conflicting information. Hot off possibly the worst-titled blog post in history, I’m going…
How To Build Your Own Content Marketing Blueprint Today I was working on a scheme that’d simplify my content marketing. I recommend you do the same, and instead of telling you what to do, I’m going to tell you how to do it. Over the course of several years, there are things that pop up…
Mythology, Branding And Not Falling For Magic Tricks File this under “Teachings of the Anti-Guru.” A while back, a couple of people asked me what my opinion on Jordan Peterson was. This was a bit of a shock, because I’ve never talked about Jordan Peterson before, nor have I read any of his books. In…
Are Pen Names CREEPY? I spoke with a guy yesterday who has acted as an unofficial mentor to me regarding the whole “becoming a professional author” thing. It turns out he got himself in hot water over the past couple of months. Not once, but twice. The first time, he published a ghostwritten book on…
Your data… own it. In the past couple of weeks, there’s been a furore in the self-publishing world. As usual, I didn’t even notice. It’s an interesting story because it has implications for all online business and arguably people in general moving forward. Let me give you the cliff notes version of events as I’ve…