Business and Entrepreneurship

Copywriting Transferrable Skills Alright, stop the presses. I was about to write about something else today, but check this guy on Reddit’s copywriting section out: He’s wondering whether or not copywriting has transferrable skills. In other words, what skills does copywriting give you that allow you to transition out of copywriting as a career if…

Let’s get experimental. I once read a book on fiction writing. In that book was a genius way of padding out short stories getting into the head of your reader and giving them a more immersive experience. That technique basically involved repeating the same thing three times: The protagonist imagines an outcome The outcome happens…

I was talking to a few other business folk earlier today about direct marketing. Someone asked if anyone does direct mail. The craziest thing about my history with direct mail is that I did a direct mail marketing campaign before I even knew what direct mailing was. When I first got out of University, I…

The Problem With Power Words Let’s talk about an insidious trend that grips the copywriting world ever so often. That trend is called “power words.” Sometimes it’s called other stuff and can be focused on the phrases rather than the words themselves. But every so often you see “guru secret sentences that guarantee you can…