It’s very easy to get overwhelmed with all the different choices that come from the multi-platform environment we find ourselves in as of 2024. I’ve been planning the Vault materials, and coming up with what I call “Skeletons” for structure for the works going forward; and one thing I’ve come up with is the…
(And Why The Vault is the Half-Life III of Entrepreneurship) It doesn’t take the eagle-eyed among you to notice that a lot of my projects seem to either never finish completion or simply take a long time to get here. (That’ll be the distraction posts coming through since the beginning of the year.)It’s a fair…
A Universal Three Word Marketing Strategy I’ve probably written about this before, but I took an extended siesta from copywriting and online business. Instead, I focused on other opportunities in publishing, AI and intellectual property stuff. Now I’m back though, and looking at the various media platforms and so on that used to be the…
Heir Apparent: How To Silently Take Over Boomer Business in 5 Steps (Originally posted to the Jamie McSloy Blog on the 5th August, 2023.) There’s a lot of angry talk about and from the Boomer generation. Generational warfare is mostly a PSYOP, and getting trapped in it is a waste of time. Let me give…
Blogging Isn’t High ROI Until It Is I went through a weird period between 2016-2018 where people referred to me as “a blogger.” Which was kind of weird, but I suppose it’s an interesting relic of the times; you could be a professional blogger in that time period, I had a semi-popular blog, and in…
A friend of mine, who shall remain unnamed, works in sales for a tech company. Today, he asked the group chat to give his company some five-star ratings on Google, Trustpilot or something. My reaction to this information: Hold Up Here’s the thing that small hustlers and big-time companies mess up all the time….
The Real Power of A Postscript I use the postscript differently to most copywriters. Naturally, my way is better. Because let’s be honest, most copywriters you know – and if you are one, maybe read this, cringe and then forgive yourself – use the P.S. section to sell things. You’ve all read emails like this:…
Ben Settle’s Secret For Writing Bullets I’ve been reading a lot of Ben Settle’s copy recently. Now, I’ll be completely honest: whenever I delve into handcopying and analysing ads, I don’t really get the copywriter at first. Ben Settle is a good example of this. In short, he writes differently to how I do. People…
My Prediction: PAIN Let’s talk about the dark side of copywriting in this article. I’m going to because nobody else does… and to be honest, nobody actually really talks about copywriting like I do anyway. So let’s talk about the dark side of copywriting. And I’m not talking about, “Oh my god you’re totally evil…
Don’t Stray From The Direct Marketing Path Direct response marketing is the way and the path. Amen. But I’ve been straying from the path, and let me tell you, when you stray from the path, you lose sight of what’s important and you end up in a place called ComplicatedVille. It’s not a good place….