Following on from yesterday’s post about offline business and where you as a copywriting freelancer or online entrepreneur can fit in, I thought I’d make an important clarification about the whole thing. Where Is The Value Add In Online Business? Before you can understand the offline business world, you need to understand the value of…
What Is The Most Lucrative Copywriting Niche? Do you want to know what the most lucrative copywriting niche is? It’s not as simple as an “It’s this,” answer – but if you read through to the end of this article, I’ll give you a fool-proof guide to finding the most lucrative copywriting niche you can,…
The Gig Economy: Problems And Opportunities (Part I) Let’s talk about the gig economy. It’s a boon for some people, a curse for others. Over time, it’s going to change how everything works. This can be good for you (if you read this article) or a complete disaster. There are massive and inherent problems in…
Gig Economy Business Ideas I: Build Your Own The first and most obvious idea for surviving the gig economy is becoming the gig economy. I don’t mean “get a freelance profile” or “start driving Uber” because that’s the quickest way to volunteer yourself into servitude. Instead, I mean bite the bullet, build the platform…
Gig Economy Business Ideas: Exclusive Business Ideas For Everyone When you have a monolithic entity controlling everything, then you get monoculture as an unintended consequence. Bear in mind that sites like Upwork are only a couple of years old. Same with Uber, Amazon (and the “home delivery” style jobs) and AirBNB. Go on any of…
Start Here For Market Research, Audience Profiling And Competitor Analysis Want to learn about audience profiling and market research but don’t know where to start? Here’s a list of a number of articles on the subject, written by a direct response marketer, multiple-time business owner and author, and creator of a fledgling online empire. In…
I recently talked with friend of the blog and freelance copywriter Dennis Demori. He’d messaged me about this article on leapfrogging your freelance competitors and had some great questions which I hadn’t thought of. I figured I’d answer some of those questions in a general sense for other freelance guys and copywriters. Let me summarise…
How To Make Your Website Smarter Than You There are a million reasons to have a website. One that nobody talks about is that a website can work harder than you can. It can work smarter than you can. It can work more hours than you can and never get tired. Also, it can talk…
What’s The Best Way To Get Started In Digital Marketing? Digital marketing is one of those massive and unhelpful buzz terms that seems to get slapped on everything; social media marketing, SEO, writing blog posts and being a YouTube star. To get started in digital marketing is thus an overwhelming deluge of bad information, guru…
Is Blogging Still A Viable Business In 2017? Saw a quick Reddit topic today and couldn’t think of anything else to write about, so here goes: This guy has a/wants to have a medium-sized website in the finance niche and wonders if it’s a) viable as a business and b) could get to $5000 a…