Copying Versus Copywriting It’s common for new copywriters to feel that they aren’t so much writing as they are copying. I saw a guy on Reddit the other day who fit this description. I think that he was working for a copywriting agency but I’m not sure. Anyway, this guy was going about his business…
How To Decide Your Lead-Magnet I worked on a project a while back with a person who wanted advice on the lead magnets they should use. I made sure she avoided a couple of big errors: Making a lead magnet that’s inconsistent with the rest of the funnel Trying to do too much and be…
“That Won’t Work On Me” It’s amazing how people think that persuasion and sales don’t work on them. There are a ton of reasons that people will go for – I’ve heard so many I’ve long since lost track of all of them. And back when I was young at the copywriting game, I used…
Any Marketing Exists Within A Wider Context Occasionally, I’ll see someone asking questions like; “What is the best platform to use to make money?” “Which is the best social media site for marketing?” “How do you turn YouTube traffic into sales?” “Should I concentrate on SEO or social media?” Some people say “There are no…
How To Be A Successful Copywriter In 2018 So you want to be a copywriter? It’s as good a New Year’s Resolution as any. I’ve written what feels like hundreds of posts on this topic. Check out the archive for as many copywriting posts as you can handle. In this article, I’ll give you the…
How To Increase Conversions By Justifying Scarcity Let’s talk about scarcity and making it stick. Over on Twitter yesterday, Nate Schmidt gave a screenshot of a guy who was “not falling for Cialdini’s scarcity bullshit.” Now, this is a common complaint by basically everyone on the internet. We’re copywriters, the world hates our sneaky sales…
How To Keep Your Copywriting Skills Sharp Do you want to know how to keep your copywriting skills sharp? This article will tell you. SurvivingMy20s asks: This is a really good question. Copywriting is a skill and it’s also a habit. When you’re not copywriting, you’re certainly not getting better at it. If you don’t…
Anti-Marketing I have a friend who I’ve mentioned a ton of times on this blog. He runs a few businesses, but if you’ve read anything about him on here, it’s probably about the alternative health store project he has going on. The project that: Has terrible site design The simplest email marketing plan known to…
Reader Q: I’ve Learned Copy, What To Do With It? A Twitter follower and reader writes in: Learning copywriting is the first best step for all online business things. But what do you do once your apprenticeship is over? I can help you there. So for everyone reading, here’s the path I suggest. This…
A Quick Guide To Selling Luxury Products Do you want to sell products at a huge mark up? Do your business daydreams end up with you rolling through the European countryside in an Aston Martin with a beautiful girl in the passenger seat and another one waiting at the destination? In those daydreams, are you…