Content Marketing In 2018 Content marketing is good. Yet a couple of Google searches will show that there’s a complex minefield out there of conflicting advice, different priorities and weird pseudo-laws about what you should and shouldn’t do. There’s also plenty of terrible advice. I’m not entirely sure that a lot of it isn’t generated…
Do You Want Free Stuff? Today I was wasting time browsing the internet for opportunities, when I came across this gem of an uproar. A girl, who is a social media influencer (or vlogger) asked a hotel for free accommodation in exchange for promoting said hotel on Instagram and YouTube. Here’s what she wrote: …
E-Commerce Versus. Affiliate Marketing A couple of friends of the site had a back and forth question-and-answer session. They were Walt, who you can find at this Twitter account, and James, who you can find at this Twitter account. Walt asked James about whether he should start either an e-commerce project or an affiliate marketing…
How Many Emails In A Marketing Sequence? A couple of weeks back someone made the excellent choice of asking me a variation on the following question: “How many emails should I have in a marketing campaign? I’m working with an ecommerce store with only a few yet quite expensive products.” That’s a good question, despite…
The Yes Ladder And Your Marketing Let’s talk about social media. We’ll also talk about what is called the “Yes Ladder.” What Is The Yes Ladder? In marketing and sales in particular, there is something called a yes ladder. I imagine everyone is familiar with the term, but for those of you who aren’t, the…
Free Learning For Christmas: Thrive University Edition Let’s talk about a free resource that’ll help you build funnels, websites and more. I’m talking about Thrive University. Thrive University is a good resource for numerous reasons: It has a lot of video courses that’ll help you with your online marketing stuff You can see how to…
Boxing Day: Free Videos Alright, it’s Christmas time, and here I am with some more presents. Yesterday I clued you all in on some Kindle Unlimited books that’ll help you with copywriting stuff. Today, we’re going to do some YouTube video watching. The general idea is this: If you want to get into Ecommerce, selling…
Three Things You Can Do For Online Reputation Management I’ve worked with a guy who is pretty good at online reputation management. In this article, I’ll talk about three things that this guy does to protect the online reputation of his business. None of the steps are particularly difficult and none of them resort to…
Why Have a Funnel? I recently read an article by Twitter buddy Nabeel Azeez. He said that the best marketing funnel is to have no funnel at all. You can read why here. This article is my take on the subject. Direct sales are the best thing you can do. Be under no illusion. If…
Hit All Income Levels For Maximum Profits The smartest way to maximise your income is to take a single product or service and use it to attract all the different customers you can get. Despite what overbloated marketing companies and ad agencies will tell you, you can’t just create a cute advert where everyone lives…