Writing A Sales Letter Every Day
Here’s a little side-project I came up with the other night.
In addition to having the busiest year yet, I’m going to try and sky-rocket my sales letter writing skills.
Contrary to popular opinion, I’ve never believed that writing has to be long, slow and torturous to produce good results. In fact, as I wrote about here, when I write less and write simpler pieces, my results tend to be better.
When you start writing out copy by hand and analysing other people’s ads, you’ll find that you have more ideas than you can really use on your major projects.
If you don’t use those ideas, they fester in your brain though, distracting you.
I have a massive swipe file of ideas I want to add to my copy.
So for the next fifty two days (I’ll get into that figure in the P.S. section) I’m going to write a sales letter every day, using some of the sales techniques I’ve been storing like a squirrel on my hard drive.
How To Write A Sales Letter Every Day
Firstly, pick a topic.
Sure, you can write about random items that are unrelated. But you’ll do better if your things have a common theme. That’s because your research and background knowledge grows every day.
Say you did fifty days of fitness product reviews. By the end of it, you’re going to know a lot about nutrition, exercise and more. If you did one day fitness, one day making money, one day on how to be artistic, those things aren’t going to immediately make it easier to do the following letters. A lot of people make this mistake.
So, you’ve picked a subject you’re interested in. Now what?
Brainstorm fifty products you can sell.
This is a sales letter challenge. We’re not looking to educate and we’re not looking to inform. We’re looking to sell some products. Pick good ones, and preferably ones with an affiliate program so that this can all mean something.
Then, move on to step three.
Go and look at sales copy that’s good.
Chances are, if you can find it, it’s good.
If it makes you want to buy something, it’s good.
If you can’t find anything in your niche, don’t worry. Most copy is built on universal principles.
” One weird trick” ads work in any niche. You just have to rewrite them.
So, you’ve got your copy ideas. You’ve got examples.
Write!
Just do it. Don’t worry about the critical voice coming to stop you in your tracks. Get a template together from all the copy you’ve analysed previously, make sure you hit the right triggers in your copy and you’ll get there quickly and easily.
Over the fifty days, you’ll get a lot better.
Let me know how you get on!
P.S. Why fifty two letters?
Because that’s a year’s worth of weekly posts on a niche site.
If you did this challenge five times a year, you’d have five new profitable websites. When you think that this process maybe takes half an hour a day, that’s a big return on the time you invest.