Bundles For Niche Sites
Most niche site articles are straight product reviews. In a lot of articles in the archives, I’ve tried to change this. There are a lot of opportunities to create niche sites that target more keywords and have more content without sacrificing the whole “get them to click and buy” structure.
Today’s article is another way to do this. You’re going to learn how to create niche site articles based on “bundled” products.
How To Bundle Items For More Clicks
With most hobbies, you can get a “starter kit.” Or you’ll need more than one thing to complete your projects. Whether you’re baking a cake or climbing a mountain, there are a ton of ways companies put products together to entice you to buy more than one product.
You can do this in an article. Except instead of selling a manufacturer-compiled bundle, you just simply list a load of products in your article that would work well together.
Example One: Recipe Site
Let’s take a single, easy example. You want to create a nice chocolate cake to take to your grandmother’s house.
Believe it or not, there are a ton of ingredients that you can put in a chocolate cake. Let’s assume that very few of those have affiliate programs. (Although you can find them or suggest readers use rare ingredients that might have an affiliate program.)
Even so, you have bowls, saucepans and other cooking equipment. You can buy electric mixers and food processors with hundreds of attachments.
The key thing with all of the above is that your article is about the recipe and process of baking a cake. The affiliate links are all incidental. “Hey, if you want to make it easier and save your time, get a food processor. I use the SuperMixer3000.”
This way, you’re not forcing a sale on anyone but people are going to click your links if you do a good job of convincing them that baking a cake is better with the stuff you provide.
Example Two: DIY Site
Let’s say you have a woodworking site. Your site revolves around power tools and other things that are useful for carpentry. Here’s how you might use the bundle niche site article idea:
How To Build Your Own Pool Table
Introduction: Explain how you made a pool table from some driftwood
Equipment Needed: All your links
Body: Step-by-step with loads of pictures
Issues: You put five issues you’ll face (and products that’ll help)
Finished Project/Closing Thoughts
That’s quite an in-depth article template. You could just name an article, “What do you need to build a pool table at home?” and have a list of items and what you use them for.
What Value Does This Add?
Now whenever you start a business project, you should think, “How does this add value for the customer?”
There are a million websites which are just rubbish fake review portal sites and they don’t make much money. If you want to build an affiliate website, it has to offer some value.
Usually, that comes in the form of a review where you establish authority and show you can help the reader make an informed decision.
You might ask, “What does a list of products actually do to add value to the world?”
Simple… you’re collating information. I have a Raspberry Pi. It’s a mini-computer which you use for electronics projects. Now, I bought a course on how to create an automated plant watering system a few months back.
I haven’t touched the project since.
Why?
Because you need certain parts. You need a bucket and a water sensor and an aquarium pump. Throw in a button, some jumper cables and you have a whole long list of stuff to buy. That’s not a problem, but working out everything that I need is. Either I have to go through every item and make sure it’s the right thing, or I just look up something that seems like the product on the video and hope for the best.
If the person who’d created the course were smart, he’d have put a shopping list together. He didn’t.
You’d best believe that if someone put it together in a nice list where I can just click through to Amazon he’d be getting my affiliate commission, because he’d save me time, money and effort.
Final Thoughts
There’s not too much to conclude here. If you have a niche site, then you should consider putting all the products together in the form of projects that your reader can undertake. This gives opportunities for:
- More keywords
- More affiliate links
- Less salesy content
- More content
- Authority building
- Helping people track down hard to find items or
- Helping people make sure they get compatible items
And this doesn’t take much work seeing as it’s just a list of items and a step-by-step guide.
Hope this helps!