The other day I wrote about James Holt’s struggle to find decent freelancers. We won’t go over that again.
But it’s tough to come up with topics sometimes, because I go to Reddit and we’ve exhausted every possible permutation of what people actually ask for. Namely boring stuff like:
- How do I start freelancing?
- How do I get clients?
- What do I dooooooooooo?
- Can you make money online?
If you’re new to the site, check out the archives or use the search bar, because there’s literally every possible thing under the sun on this site as far as online money and freelancing are concerned.
We’re going to cover some new ground in this article. But before we raise the bar, let’s talk about how low the bar is.
Check out this conversation I saw on Reddit earlier:
Here we have Will McCanless, direct response copywriter and Reddit-masochist once again trying to talk to entrepreneurs about direct response.
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But that’s not what I’m talking about. I’m talking about the people he’s talking to.
This is how low the bar is for competition, folks.
Most people don’t know copywriting exists. Those that do don’t consider direct response copywriting a thing – they think it’s about writing blogs.
Some people think direct response is spam.
And people think that you get paid by word.
All these things add up to one thing: nobody has a clue how anything works.
People don’t understand copywriting or internet business at all.
And that finally leads us to our topic.
Most people have no idea how anything works, as far as business is concerned.
I don’t blame them.
See, I go for a long walk every morning. And part of that walk is along a main road. Often, there are guys pulled over to the side of the road – construction guys with cement mixers, huge trucks, steam rollers and the like.
And every time I see them, I think, “You know… I have no idea what half of these things do. I have no idea about how large-scale construction works. I can’t begin to understand the logistics.”
And I can’t, because why would I?
If somebody said, “We’re putting in a new rail line and we need you to build a bridge to support the trains,” I’d have to quit immediately. I have no idea.
And the internet and business in general is like that.
Nobody who doesn’t do it understands the architecture.
Sometimes when I tell people what I do, there are still folks who say, “I didn’t know anybody would pay for that!” as though FB ads write themselves and sales letters magically appear.
This is a good thing.
Despite the naysayers saying, “Internet business is saturated” it isn’t.
It’s not even close.
Most people don’t have a clue about any of it.
And of those that do, 99% aren’t even remotely serious.
And of those 1% that are left, there’s enough magical opportunity to go around for everyone.
Make hay while the sun shines, folks.