Never Hear Back From Potential Clients? 3 Quick Ways To Get Over It
Anyone who has freelanced for more than five minutes has waited on emails that never come, clients that turn into ghosts when it’s time to get down to business and days where they’ve emailed many people and not received a single reply.
Here’s a list of things that’ll help you both increase your response rate and also get over not hearing back.
One thing’s for sure; you can’t sit around waiting for the good times to roll in. That’s what most freelancers do.
Develop A System That Forces Them To Respond
You should develop lead generation systems over time. These can be as simple as an email saying, “Hey… are you interested in my service?” and as complicated as funnels, opt-ins and the whole nine yards.
A lot of freelancers will send one message and then leave it. You shouldn’t do that. Have a string of follow up communications, and then push the issue if the potential client seems receptive.
In a way, you need to think of your service as you would a product for sale.
If you buy something online, then at some point you are faced with a choice; buy or don’t.
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Now Back To The Regular Programming Schedule…)
Until that point, you can have a million things thrown at you – as long as the cost of doing them doesn’t exceed the potential profit.
So, if you’re a freelance writer and you charge say, $100 per blog post, you can approach potential clients. You can email them saying, “Hey I love your articles, and write some myself.” If they don’t respond, send a follow up. If they respond and say something like, “We’ll consider your input later” send a follow up saying, “Great, here are some samples of my work in your niche.” Then follow up.
At some point, you’ll filter the people into “likely clients,” “not interested” and “unlikely clients.”
You can have a strategy for each of those.
Get More Potential Clients
If you’re sat waiting because your dream client hasn’t responded three days later, then you’re doing it wrong.
If you want a dream job, the best thing to do is apply for five.
When it comes to freelancing online, there are millions of potential avenues, clients and niches. There’s no point in waiting around for one person, and it decreases your negotiating power, confidence and ability to earn money to do so.
Get more clients. Prospect more people. Explore new avenues.
“But I really want to work in…”
You don’t know what you want to do or don’t want to do until you do it. Sure, you want to be a music journalist but that doesn’t stop you writing a blog about another hobby or writing sales letters for electrical companies.
Most people are boring, their experiences narrow and their goals pedestrian. Try all sorts of different things even if they aren’t what you want to do, because you never know where they’ll take you.
Start Your Own Projects… Yesterday
Want to decrease your reliance on finding new clients and pleasing old ones?
Want to get rid of any excuse you have for sitting around waiting on an email?
Start Your Own Projects Now.
Build a website. Write a book. Learn how to fish and teach a class.
It doesn’t matter what you do, but do it.
There are a billion different opportunities that you can make from nothing, where you are your own boss and control everything.
I write books, blog posts and build websites when I have downtime from clients because every single one I build increases my skills, decreases my reliance on client work and most importantly I can work on them whenever, wherever and however I please.
You might be a freelance builder, writer or web designer. You might even be an accountant. It doesn’t matter. There’s always something you can do in your downtime that has the potential to provide income, build your skillset and divert your attention away from waiting for some email response that you’re not sure to get.
Put this with the other two items I mentioned above and you’ll be more resilient, happier and you’ll get more clients too as a result of this three-step strategy. Oh, and if you don’t, you’ll still come out ahead.