Another quick one while I do the planning bits.
I’ve recently been writing about the Capture the Flag Exercise and social platforms.
I sat down today to write an email autoresponder for the blog bits with the idea in mind that fifty emails would probably be enough for an autoresponder.
In the past, I’ve always recommended long sequences; daily emails are great, and as long as you have direction, they will provide a bigger return than anything else.
Well… on that last point, the game has changed slightly seeing as so much marketing opportunity is in free-to-play platforms nowadays, so the return, not quite-so clear-cut.
However, huge returns on email marketing, regardless of how you slice it.
My conclusion today, really, is that you can do hundreds of emails over time. Slice them up into different lists, segment your list for different reader circumstances. Have endless different configurations and responders and triggers and so on.
A lot of that is probably distraction, but you can do it.
You don’t have to though. And you don’t have to start with that.
Think about it like this; a good email autoresponder, in terms of the technology, is designed so you don’t have to run on an endless treadmill of constant content creation. If you attract a hundred new signups tomorrow, then sure, you need to give them something. But if you have ten emails spread out at every three days each, then that’s a month you have to create more content.
And you could gain a hundred new subscribers every day, and you still don’t have to worry about new content for that month. In month two, your new subscribers are still reading month one, so the longer your autoresponder is operational, the better your return on energy and time invested.
If you’re like me, (a workoholic who finds the long way around in many cases,) chances are you’re fighting against the technology that should be making your life easier.
Slow down, take a deep breath, and work out where to best allocate your effort and how to get the best return on that.