When it comes to niche site research, there’s one overwhelming question that gets repeated constantly. Try out this niche site content trick I wrote about a while back and you’ll see. People ask over and over again for the best niche. “What’s the best niche for a niche site?”
And the answer is always some variation on “Like I’d bloody tell you so you can copy me.”
Today, that ends. I’m going to give you the best niche for a niche site. It has plenty of good customers. It has an evergreen nature to it. You can branch out into millions of micro-niches. Competition is low and if you want to, you can build it out in a more permanent, high intensity authority site way.
I’m going to start my next niche website in this niche, so that’s me putting my money where my mouth is. If you don’t believe me… then try it out for yourself.
Let’s get into it.
What Is The Best Niche Idea For A Niche Website?
Let’s not keep the suspense going too long. We’ll get to the big reveal shortly. But do you want an idea that:
- Has evergreen content
- Has a huge audience
- An audience with money that are looking to spend more
- Has a massive range of referral programs and other money-making opportunities
And best yet:
- has a set of great built-in mega-giants that have done all the research and hard work for you?
Finally:
- Will this niche be useful to you personally, no matter who you are, where you’re from or what you do with your life?
Let’s kill the suspense. I’m guessing the answer to all of those things is “Yes.”
I hope it is, otherwise this is probably the wrong article for you.
The Niche Is Personal Finance
The niche I’m talking about is personal finance. Now, you must be thinking,
“Jamie you’re an insane idiot. That’s a massively crowded space. It’s highly competitive and all the big companies steal the good keywords. This is a dumb, dumb idea.”
Some of you will give me a bit more credit and the benefit of the doubt, thinking, “Jamie… you must be talking about a sub-niche within personal finance.”
And I am.
Both of those assumptions above are true, and they’re also kind of the point.
Finance is all personal finance. It affects everyone in different ways and permeates every aspect of our lives.
About Building A Finance Niche Site
Your needs are completely different to mine and mine are completely different to everyone else’s.
The solutions range from “students on no budget whatsoever” through to “help me hide $4m offshore” and there are opportunities in all of them.
Are the keywords competitive? Well, yeah… if you’re trying to rank number one for “payday loans” or “how to save money.”
But here’s a test for you: Save your pocket money and then when you have enough to open a savings account, go to your local bank and say, “Hey. I want to start saving some money. What are my options?”
Now, you’re going to get put in a funnel. It’ll look like some chirpy freshly-graduated girl asking you some basic questions to determine what money you have and what you’re looking for as well as your risk tolerance… but by golly if that isn’t the whole point.
That’s a funnel designed to segment you based on all of those things. If you have saved $500 then you’re getting a few options for basic savings and they’ll probably give you a free pen or something too. If you go in and say, “My start up just went public and I have $10m to save…” then you’re getting the manager and an introduction to the secret handshake, as well as a whole range of risky but high commission fund options.
Or are you?
A lot of that scenario – which will provide you with so many keywords and subjects to tackle that you’ll never run out – is dependent on a lot of things.
Are you in England, where this is a real scenario?
Or are you in gangland Mexico where you can’t just walk into a bank with money or some (Massive hint here) communist country where investing is incredibly different?
Even if you are in a place where you have the above scenario as a possibility, could you save enough to start a savings account? What if you have to clear debt first? What if you have no income? Or your mortgage costs the earth? What about the rent, man?
All of these scenarios are very real and impact your potential subjects and offers.
“But Jamie… how the hell am I going to start a personal finance site based on the fact I’m a broke 20 year old with no income living in student flat and who the hell is going to buy anything if we’re all broke?”
Good question
(I’m glad I asked it.)
Obviously it’s a better idea to go for the millionaire business owner niche, but whatever. We can’t all pick the right niches (except when we can.)
Let’s assume you’re broke, everyone around you is broke and yet you want to sell them stuff. You sell them two things:
- Solutions (if you’re ethical. I recommend you are.)
- Emotions (this is ethical depending on whether you sell actual solutions.)
Broke students aren’t all people who are stupid with money and no hope. Some kids start a business in university, get jobs or sell stuff on ebay. So there’s an obvious rabbit hole.
And you know… I see a lot of people say, “Don’t go to University as you’ll end up in debt.” Whatever. Yes, you can end up in debt. You can also not end up in debt. In fact… what if I told you I went to University one time and got business funding as part of a business hub thing they had going on?
Those opportunities exist all over the place. Bursaries, scholarships and the like… they don’t have affiliate programs but those are very real opportunities you can explore.
Also, broke students need to save money. “Hacking X expense” will work for anyone anywhere in society. “How to save for your retirement with just $6 a day” is the same as “How to locate your business off shore and save $1m a year in taxes” is the same as “How to live at uni for just $100 a month.”
Also… broke students aren’t always going to be broke and broke people aren’t always going to be broke. Prepare them for the future. Again doesn’t matter if they’re preparing for financial Armageddon or graduation.
Things change and there’s always something new.
Finally… broke people buy dumb stuff. I know of many broke college students spending their money on bitcoin and other cryptocurrencies right now. It’s an interesting move that might pay off and won’t for some. A person’s ability to pay greatly increase when they want something or think it’s going to get them ahead.
Finally… The Work Has Been Done
Go check out the business newspapers. Go and read Zero Hedge and those “End is coming” sites. You’ll notice that they all talk about the same thing. Zero Hedge just frames every bit of news as “The financial end of the world is coming.”
It’s a financial authority site disguised as this secret patriot thing. You can do the same thing just tailored to your niche.
Check out the big business sites and financial publishers. They do the hard work by pointing out the opportunities, pitfalls and news. A lot of them have even moved to a straight affiliate model too so you can just click through their links and their native advertising and see where to make money too.
Your goal and value add in this niche is the personal story you give it and the niching down and audience targeting. Obviously you’ll need to do a good job of this, but if you read the niche site archives and do all the right internet marketing things, then you’ll have a niche that has unlimited potential upside and all the benefits I’ve mentioned above.