I had a quick Twitter chat with Ed Latimore today. It was about tech, the economy and monoculture. Now, Twitter is about the worst place for an in-depth discussion about the fate of the world, so it was limited. But seeing as I just sent out a 2,000+ word framework for the complete evolution of…
What You Want Doesn’t Really Matter A lot of young business folks want to get into business. This is a great decision because young people have been shafted by reality. What’s not good is that far too often the focus of their business is on what they want. “I want to create a lifestyle business!”…
Offline Business Revisited: It’s Easier Than EVER I wrote about how online marketers and copywriters should target offline business many months ago. Every so often, I get another idea or two about how to approach this, and so I figured I’d write another post with some random thoughts on the subject. Essentially, it’s easy to…
How To Build A Content Marketplace I read an interesting article on Gaps.com. It was about “disrupting the industry” of content marketing. First things first; I’m not a fan of the term “disrupting.” It’s imprecise, means little and goes straight on the bonfire with “growth hacking” and “personal branding.” Anything can “disrupt” an industry according…
Black Hat Marketing The following is an unhinged rant about why you should avoid shady business practices on the internet. There’s no doubt that you can get ahead temporarily by resorting to black hat marketing techniques, but few understand the potential long-term consequences of those quick paydays. I intended to create a compelling argument, but…
Why You Need To Control Everything You Can Life is chaotic, and has a way of ruining your best plans. Whatever you do in life, there are countless unknown and untold variables that can affect what should be a plain-sailing experience. This is bad for business, as you can imagine. When you’ve got work to…
How Copywriting Can Save Your Political Career It’s the general election in the UK. On previous occasions, I’ve written about how the various campaigns are using marketing techniques and tricks. Copywriting and learning about sales can help you to see between the lines and make better decisions. Unfortunately, the various campaigns for this election have…
Concentrating On Problems You Can Solve Isn’t Apathy… It’s Smart And Noble Today’s post is brought to you based on a Twitter joke I made with Ed Latimore. Ed doesn’t vote because he’s politically neutral, choosing not to pick between two parties he feels don’t represent him. (This is the democratically correct position to take….
There’s Always An Angle In this article, I’m going to write about: Why Black Hat Marketing is Stupid… Again How Automation fits Into Business The Thing That You Should Concentrate On… Because It CAN’T Be Automated Why Copywriting Is Awesome Where Black Hat Marketers Go Wrong Automation is a massive thing. It’s only going to…
We’re All In The Survival Business We’re all in the survival business first and foremost. Our business is in our own survival and hopefully the survival of those around us. Nothing has changed on this front since the hunter-gatherer era where we first started forming communities around shared interests. But what, you might ask, has…