It’s very easy to get overwhelmed with all the different choices that come from the multi-platform environment we find ourselves in as of 2024.
I’ve been planning the Vault materials, and coming up with what I call “Skeletons” for structure for the works going forward; and one thing I’ve come up with is the idea of devoting maybe a six-week course to each social media platform.
Back when I started blogging, there was Google SEO. That was it; the Grandfather of blogging success versus non-success; if you had good SEO, you were solid. If you didn’t, you didn’t get traffic. Then Twitter came along, and you could drive massive traffic. You still needed Google’s SEO, but Twitter did well.
Now, it’s very different…
Patchwork Profiles
You can be on a tiny platform and make a living. Sure, everyone will talk about the big ones; Twitter, TikTok, Youtube, Instagram.
And naturally, everyone wants a big following on one of those, if not all of them. There are some obvious observations to be had here on the subject:
- You can’t just post your tweets to TikTok and be a star, nor are you going to make 1 minute short videos and post them to X and succeed. Each platform has its own best practices.
- The bigger the platform, the bigger the fish you have to be.
- There’s an inherent lack of energy on big platforms, and a new energy on smaller platforms; you should use this to your advantage
- Mastering two smaller ones will help you with the meta of what to do/what not to when it comes to tackling the bigger ones
- The bigger ones require a bigger budget and/or more thought
- Finally, you’re only going to get asymmetrically large results if you do something different to the best practices
Now, to go back to the subheading; there are a ton of different platforms outside of the ones mentioned. Substack is a midway point between email marketing and blogging. Medium is a blogging platform. Tumblr still refuses to die. There’s Skillshare and Udemy and other similar learning apps where people are more likely to pay than you’d think. A lot of marketplaces have their own ecosystems.
And that leads me to the next point…
Multiple Choice SEO
Google used to run the show. Then they beat the odds and took over the entire audio-visual space and became even bigger by acquiring YouTube.
However…
They are not the be-all and end-all of search, video, or anything anymore. They’re an option. A massive option, in fact, but there are a lot of different alternatives, and besides; most big sites have their own search engines.
Which means there’s search engine optimisation available on every site with a search engine and user generated content.
Which means you can easily populate and, in some cases, dominate platforms which don’t even look like platforms now. Just like someone can take a little substack and make a living from it in the tiniest niche, you can start stacking money, fame and adoring hotties of whichever genre you wish, using sites and platforms that nobody even thinks about as opportunities.
So… we’ll be covering that as I do it and teach-along.
I’ve just got to get the foundational stuff completed first.