How To Create A Webinar
I’ve written a few webinars recently.
To some of you, the idea that a webinar is written by a sneaky salesman might come as a shock. To the dedicated readers of this site though, it’ll come as little surprise.
In this article, I’ll talk you through what a webinar is and how you can use webinars to build your empire.
Let’s get to it.
What Is A Webinar?
A webinar is a video sales letter that you send your email subscribers or other people in your funnel to.
If you think, “But Jamie, a webinar isn’t just a video sales letter! It’s informative and live and magical” then you’ve fallen victim to a silver-tongued salesman.
A webinar is an opportunity to inform your viewer about a topic. That’s true. You can have action-packed webinars where you demonstrate a product, provide answers to people’s best questions and then you can have an added Q and A at the end. You can tell a personal story about your experiences and all those sorts of things too. But at the end of every webinar you’ve been to, there’ll be a clear call to action; at this point, you must realise that you’ve been hooked into a video sales letter in disguise.
A webinar can be live and can have all the above elements. You can also do one live and go off whatever comes to mind, but I’d advise against that because you’ll be less effective and waste everyone’s time.
Instead, you should treat your webinar like any other sales letter and prepare it in advance.
Up next are my top tips for creating an effective webinar.
How To Write Webinars
We’ve established that webinars are sales letters which are spoken aloud with a nice little presentation. Usually, this is just a set of PowerPoint slides, but you can make them look more professional than that. (More on that in the next section.)
If you have a live component, (and I don’t recommend this if it’s your first one,) then you’ll appear at the beginning, say “Hi guys” and introduce yourself, and then switch to the presentation. You’ll then go back and answer live questions.
Aside from that, here’s a structure you could use:
- “Hey guys. I’m X from X and today we’re talking about X.”
- Then use a set of headlines disguised as questions. “
- “Do you know about forex?”
- “Have you ever traded with bitcoin?”
- “Did you hear the news about Trump’s latest gaff?”
- Other attention getters from the AIDA formula
- Then move into the interest section.
- “Well all of these are related and that’s what we’ll talk about today.”
- At this point, dial back the sales talk. It’s not needed and we’re going soft sell.
- “Let’s talk about investment opportunities and why digital entrepreneurs should do five things to guarantee 90% of their earnings whatever happens.”
- Then transition to the features and benefits of a specific aspect of your service. So in our example, it might look like:
- As part of the Super Digital Nomad Secret Society, we do a ton of stuff.
- Here’s a quick rundown of eight cool things our membership provides… but we’re not selling that today.
- We’re talking about one aspect, and we’ll tell you how to do it without buying
- Here are the five resources, five tricks and five experiences we have.
- Be in depth on this, then say “If you wanted to, the membership is live for 24 hours” or whatever.
- Q and A session
- Final Call to Action
- Sign out
How To Make Webinars Look More Professional Than They Are, And How To Personalise Them
The above structure will work, but the key is to keep it a soft sell. I recommend talking about one aspect of your product in detail and solving that question.
Say you had a Digital Nomad Investment course like the example I threw together. Foreign exchange is probably a single aspect of your course, and you might have five, ten or more other parts of your course. So you can afford to “give away” the secrets of that one module. Do so and only soft sell the other parts of the course.
Now, the above advice will get you most of the way there. Let’s do some other things – none of which involve you hiring a Lamborghini for the day or filming on a tropical beach.
Make Your Slides Look Professional
Don’t just go with the free templates you get in PowerPoint. Have some guy on Fiverr brand your backgrounds or something. Make your template look nice and sophisticated. Obviously have a clear voiceover that everyone can hear. You’ll pre-record the presentation anyway, so this shouldn’t be a problem.
Keep them free from spelling errors and make sure your voiceover doesn’t clash with the slides changing.
Have A Question and Answer Element
The best way I’ve seen this done is to ask for questions in advance. Say, “We’re asking for questions in advance so we don’t get swamped on the live stream” or something similar in your invite email. Only a handful of people will ever reply with a question, but that’s good because you can give in depth answers.
Record these and stick them on the end of your presentation. It’ll take a couple of minutes to answer each one, and you don’t have to be perfect. (People are expecting this to be live, remember?)
Following those two tips will make your presentation seem personal, professional and it’ll help build a sense of brotherhood with your listeners. There’s a ton more to write on webinars which I’ll save for another day, but let’s wrap this article up because I’m confident you can create a great webinar (or at least a script for one) with everything written in this article.
Final Thoughts
Webinars aren’t a magical and mystical thing. They follow the same basic structure as any other marketing material online. The above template will make writing them pretty simple, and the technology to build them isn’t all that tough either; you need a program that helps you make presentations, potentially one that converts presentations into video format, and if you’re recording it yourself, a microphone to record a voiceover.
This is nothing complex, the rest just comes down to planning, writing and implementing.
I’ll write about the last part of that in the future, so if you want to drop questions in the comments, then I’ll try and see that those get included later.