Workaholic Bonus Products: Working Diaries
For the direct response marketers and otherwise intellectual property magnates among you, here’s an evergreen idea for bonus products to add to your offers.
Over My Shoulder Stuff
Recently, I took a photography course online. It boasted over 100 hours of content.
The core content was maybe 30 hours of that. The rest was two things:
- A weekly webinar Q and A session where our course creator used examples and talked through people’s questions
- Over-his-shoulder filming and editing experience, where he showed you what he did on a photoshoot, the decisions he made, and then back in his studio, how he did the editing process
Now, for the most part, you see there that the two bonuses work as exceptional padding. They probably wouldn’t sell on their own, but as bonuses, they fill out the gaps.
They’re incredibly easy ideas to create when compared to coming up with a curriculum, and you can add them in many formats. Video, text, printed materials.
As such, I feel it’s my duty to bring this up and share it with you, as well as use it myself.
Why It Works For You
In theory, you’re doing the work anyway. Might as well record it for posterity, and maybe bump up your fee a little for doing so.
More seriously, the act of teaching via these extra bonuses keeps you on your toes, gives you the ability to add to the value of your core offer without redoing everything from scratch, and it allows you to seem as though you’re purposely ironing out holes in your offer as you discover them.
Finally, there’s accountability and the energy-gain of enthusiasm gained by knowing you have to show up for your customers.
Why It Works For Your Customer
Even though you might try and include everything you can think of in your product, there’ll be stuff that you miss out. It’s only natural; if you’re selling a service, then hopefully you’re good enough at providing results that you have internalised a lot of what makes you successful.
Which means you won’t consciously include it.
Unless you show people what you do, how and why.
This is where the over-the-shoulder, working project diary comes in handy as a bonus. People can see in (close to) real time what it is you’re doing, where you make left-hand turns, how you go about working, how you use resources you’ve recommended, etc.
It’s hard to write about as it’s hard to quantify, and that’s part of the nature of the value.
Final Thoughts
Working diaries are good for upgrading an offer. They’re good for providing you accountability whilst also providing authority to anyone who experiences them.
If you’ve read the blog for a while, you’ll know I have always been a work in public person, for better or worse.
Going forward, working diaries are going to be worked into my offer as a writer and as a soon-to-be-Vault-opener.
As such, there are working diaries within the soon-to-be-opened-Vault for the 20 Books in 20 Weeks Challenge as well as 140 Days to The Best Membership Site Ever, in which I will talk everyone through the Vault roadmap and what I’m doing to, well, you know.
Best Membership Site Ever.
See you in the next one,
Jamie